Corporate University

A corporate university is operated by a company training institution that serves the education and training of employees. Teaching and training plans align with the strategic orientation of each company. This is contrary to the designation is not a university. The awarded degrees are not recognized by the state in general.

Objective

Since there is a lack of common understanding of corporate universities and a conceptual framework is lacking for the systematisation, a bandwidth hides behind the term essentially different models: some serve only the company's internal training, while others operate on the open market or are active in both sectors. Some serve as elitist cadre, other than stimulating innovation Dating Service. Many operate only management development, other comprehensive staff development, others rise equal to one in the holistic development of the company.

Features

Corporate universities can be characterized idealized as follows:

Characteristics

• AutoUni Wolfsburg offers claims to " jointly with departments and selected universities appropriate skills training for job families and job families " (sic)
• The Bertelsmann University is an example of the innovation and stimulating cultural contacts - a central hub of a global network of over 300 profit centers. So to business policy a uniform "language" ensure, especially since all Eleven on the same business objectives orient. As such, the Bertelsmann University has an integrative function for the decentralized operating governor. It is aimed at the homogenization of corporate culture and serves as a transmission belt for a " cultural evolution." This CU to the feeling of being important link in the business community to convey.
• The Daimler- Chrysler university is elitist exclusivity. The plan, she was a strategic platform for cooperation between the two automotive companies.
• The Motorola University, however, embodies the type of corporate community college.
• The Telekom School of transformation is according to the company " are an internationally oriented center of the group as a nucleus for further development of the corporate culture. "
• Small and medium enterprises operate, however, usually a targeted network strategy on social capital (in particular "Trust" ), High Skilled Workers (highly skilled workers, professionals or simply "experts") to dispose of and acquire capital flows or steer (see also Burschenschaft ).

Are also conceivable combinations in which the personality development with personnel development and these are coupled with the company's strategy and development. A corporate university can be, just as the classical training, point it at anyone, but beyond that promote organizational learning in order to increase the company's success.

There seems to be a view that enforce, systematically and strategy concomitantly operate the learning within the company and to link it to corporate functions such as procurement and sales. In -house squad forging the benefit of the company is in the foreground.

Current Situation

40 percent of the largest companies in the world already have corporate universities. In the U.S., there are now about 1,700, including the Disney University and the Hamburg University of McDonald's. Around 200 were founded in England. (2007)

A study of the English Henley Management Colleg predicts that by 2010 more Americans will complete their studies at corporate universities than at traditional universities.

In Germany, German Telekom, Merck, Lufthansa, German Bank, Dresdner Bank, Siemens, SAP, Daimler -Chrysler, Bertelsmann and the metal company are one of the founding pioneers. They walked for about three years before their training departments in Corporate Universities to. The legitimacy of this, they moved from their size, level of awareness and their economic importance.

These companies colleges seek to legitimize the designation University by collaborating with renowned business schools. Therefore known companies such as Daimler, MLP and Bertelsmann work together with top-class elite schools. Partners include, among others, Harvard, INSEAD, Duke, Stanford, MIT and the Institute for Management Development in Lausanne.

Problem of the designation University

As a rule, one associated with the term university lecture halls, libraries, campus, professors and academic ordinations. With a conventional College the Companies Universities only the name in common. In most cases, they would not meet the strict requirements of the German higher education law.

A corporate university is not a place free research and teaching. Your course content based on business needs. That is why they are heavily involved in the cultural, organizational and strategic framework of the company and pursue its purposes and goals.

Often hiding behind the name University only the existing training center, the human resources department or simply a focal point for the company training program.

The use of the term is problematic University, the state university law prohibits the use of the term university or their foreign language designation. This is especially true for the English term, although University says something else than the German equivalent.

Practice

The practice of corporate universities is as varied and diverse as previous forms of operational personnel and management development. A corporate university is therefore the full range of teaching methods: traditional training seminars, project-based learning, computer - based training, near- by-the -job training, self-study programs and video conferencing.

Some companies offer the learning material in the information technology integrated framework of Net -learning community. Partially enters the network-based database that can be accessed by mobile phone at the place of location-based Campus Library. Since the opportunity cost of absence from work increase, some authors are of the opinion that in the future an increasing part of vocational training will be conducted virtually on the net.

Despite the possibilities of modern telecommunications, the subject matter is still being taught by traditional methods. The percentage of classroom training is often at 80 to 90 percent. Some companies prefer to face events, as in face-to -face contacts, the exchange of know -how and experience is more than possible by digital media. Other companies combine classroom sessions with e-learning. Some corporate universities offer ready- learning packages, while others identify in special design workshops training requirements and equal him off. A special role is played by the self-organized learning. Adults and especially high- potential should so be given the opportunity to self-directed learning.

The student managers are taught to idea generation and shaping the future of the company's knowledge, skills and tools. It is also possible to recruit young candidates for senior management tasks. This increases their motivation and commitment to the company.

Some corporate universities use their own company as a case study. At the Siemens - Uni potential savings could be achieved, as students found out, how can the cost of mobile calls in the British subsidiaries reduced by 60%.

Management Development

In the area of ​​management development, the study subjects can be classified under three headings:

• Function-related business administration based on the specifics of the company (for example, marketing, production, human resources ),
• Management section of knowledge (for example, innovation management, quality management, project management),
• Personal management skills (eg communication, time management, creativity).

Normally the study ends at a corporate university without a recognized academic degree, depending on the main focus of the training is often done proprietary certifications. This sometimes internal titles such as Certified Business Leader, Certified Project Manager or Certified Marketing Manager will be awarded. However, the value of the practical completion certificates is limited to their own company.

Unless there are collaborations between a corporate university and government and accredited private universities, internationally recognized qualifications such as ' bachelor ' or Master of Business Administration (MBA) can sometimes be purchased.