Daniel Hechter Paris

49.706259.26928Koordinaten: 49 ° 42 ' 23 " N, 9 ° 16' 9" E

Daniel Hechter Paris is a French fashion and lifestyle brand that is out of a total of 45 licensees worldwide in the fashion segment. In addition to men's and women's clothing including accessories and durable goods in the range. Current owner of the brand since 1998, a former licensee, the Miltenberger Otto Aulbach GmbH, headquartered in Miltenberg, Germany.

History

The brand was founded in 1962 by the French fashion designer Daniel Hechter, who wanted to make it accessible for everyday use with its first women's collection high fashion and a wide audience. Over the years, the brand was then successively expanded - first to a children's and men's collection, and later also to sports and leisure wear.

As of 1977, the expansion of the brand progressed into adjacent product categories: Gradually licenses for " eyewear ", writing utensils, furnishings and decorative objects, as well as perfume, watches and leather goods were awarded. The most significant expansion has been the assignment of the license for Daniel Hechter Shoes in 1997, with the brand in the German-speaking countries could gain name recognition. License holder is here since 1996, Erich Rohde GmbH, based in the North Hessian town of Schwalm.

In 1998 there was a change of ownership: One of the former licensee - the Miltenberger Otto Aulbach GmbH - took over all trademark rights, restructured and modified the collections, so that the international development of the brand was promoted.

Indicators and positioning

The largest part of the annual turnover (90 %) achieved the mark in the apparel segment, in this case, the clothing will clearly stand out from the women's clothing from. The other 10% of sales are distributed among the various accessories, of which the shoe collection generates the most revenue. The most important geographical market is Europe, followed by Africa and Asia.

Daniel Hechter defines itself as a lifestyle brand for trendy and fashion-oriented customers, it has set itself the goal of integrating high fashion into everyday life. It has a total of about 2,500 POS worldwide. In all segments two collections are published every year.

Licensed brands

The umbrella brand Daniel Hechter Paris combines the following product ranges:

  • Daniel Hechter women's wear
  • Daniel Hechter men's wear
  • Daniel Hechter sport
  • Daniel Hechter lingerie night & day
  • Daniel Hechter shoes
  • Daniel Hechter home accessories
  • Daniel Hechter leather accessories
  • Daniel Hechter writing accessories
  • Daniel Hechter jewelery
Types of business entity France Rohde Shoes Schwalmstadt
215419
de