Diesel (brand)

Diesel SPA is an Italian manufacturer of jeans and other fashion apparel as well as accessories and perfume for men and women.

The Italian Renzo Rosso founded the Diesel brand in 1978., He chose the name because it is pronounced the same in all languages ​​and it was the " ultimate" fuel of the modern world. The first flagship store of the brand opened in 1991 in the fashion capitals New York, Rome and London. Today diesel in more than 80 countries is represented worldwide, with more than 5,000 outlets, of which 400 own label are Stores. From summer 2013, the designer Nicola Formichetti as Artistic Director is responsible for the creative direction of communication and collection.

Has become famous brand especially for their provocative, ironic communication: over the years the diesel campaigns have not only shocked, amused and provoked astonishment, but were also concerned with prices.

Diesel is a company of the holding Only the Brave, in addition to mastering diesel also Marni, Viktor & Rolf, Maison Martin Margiela, Brave Kid and Staff International. Staff International is an Italian production and distribution company that works for designer labels such as DSquared, Just Cavalli, Vivienne Westwood and Marc Jacobs Menswear. The company's headquarters is located in the Italian Breganze, it has branches in 19 other countries.