discount store

A consumer market is a large retail operation with a sales area 800-4999 square meters. As defined by the EHI Retail Institute and ACNielsen is further differentiated between small (800-1499 m ) and large hypermarkets (1500-4999 m ).

A consumer market has a wide range of food and beverages and to use and consumption of goods and short - term needs, which are mostly in the self-service. Either is often placed on a permanent low price policy or a special offer policy. The site is customer-oriented car usually.

Demarcation

A consumer market is distinguished by its orientation as a local, a smaller Nonfoodsortiment and particularly its size from the hypermarket.