Dumb Ways to Die

Dumb Ways to Die ( German: Stupid ways to die ) is a safety campaign of Metro Trains Melbourne, Australia, to prevent accidents in which people stand too close to the platform edge, so they entrained by the wake of passing trains, and can lead to death. The translated to viral marketing campaign developed by advertising agency McCann in Melbourne.

Special attention gained by the campaign of the same music video, which was released in November 2012 and come into the cartoon characters in different, often brutal way to death. The music is by Ollie McGill of the group The Cat Empire (Text of John Mescall ), the animations by Julian Frost, producer was Cinnamon Darvall. The singer Emily Lubitz of McGill's other band Tinpan Orange. On iTunes, the song under the band name Tangerine Kitty was offered. On the day of publication, the song reached # 10 in the iTunes charts, four days later the world's No. 6 on the video platform YouTube video about the campaign in the first 10 days was called almost 25 million times.

Mid-2013 was published an eponymous mobile app with 15 mini games for the mobile operating systems Apple iOS and Android.

Reception

The unusual campaign was received by the world media. Arlene Paredes by International Business Times described the video as " the cutest Public Service Announcement of All Time" and Jan Philipp Wilhelm attested by Südkurier " The Metro Melbourne is with the clip probably one of the best viral marketing campaigns of the year a success ."

2013 the video won a Webby Award, besides, it was winner at the International Festival of Creativity in Cannes.