Duracell Bunny

The Duracellhase is advertising and mascots of the Duracell brand. He is known especially in the German -speaking world. In North America, a similar rabbit as Energizer Bunny is known.

Background

The Duracell brand campaigns for household batteries. In their commercials an erect, reddish-pink plush bunny carrying a small drum before him, and with clubs in the paws were drumming it appears. In the spots shows how similar looking rabbit (which should embody the competition is not mentioned ) sequentially run out of energy, while the Duracellhase on drums tirelessly. In other commercials sports like skiing and kayaking, boxing, football and marathon to be adjusted, always with the result that the Duracellhase wins easily.

History

According to the Duracell brand of Drumming Bunny was first used in 1973 in the United States. He was known there as "Drumming Bunny " (Eng. " Drumming Bunny "). Duracell wanted to prove to the drumming bunny that the (then) new alkaline batteries are better and longer donate energy than the zinc -carbon batteries of the competition.

Criticism of the advertising character

In addition to countless parodies and corruptions of Duracellhase experiences in certain countries criticism and censorship. Thus, he was classified for example, in China as " not lawful " because it is prohibited by Chinese law to lie in commercials and / or grossly exaggerating. Therefore, the rabbit appears in China while on the original packaging, but as sprinting cartoon character.