Dziennik Polska-Europa-Åšwiat
Dziennik (Polish = daily ) is a national Polish daily and is since 18 April 2006 as the founding of the Polish subsidiary of Axel Springer AG, Axel Springer Polska.
Organization and program
The newspaper has its editorial office in Warsaw and sees himself as a "modern Qualititätszeitung ", which attaches itself to a " young and educated readers who are equally interested in Polish, European and international issues," directed. The daily newspaper is published every day except Sunday at a price of 1.50 zloty since May 2006, with a circulation of around 259,000 copies.
As editor Robert Krasowski was used, which worked up to this point as one of the senior editors at the also part of the Springer family fact. Grzegorz Jankowski, who is also editor in chief of fact, is the editor of Dziennik. Ever come from most editors the well-trained team of existing in two years fact that in a sense represents a Polish counterpart to the picture. Dziennik should appeal rather the liberal-conservative, more educated audience, and thus complete the portfolio of the expanding Springer -Verlag. So the newspaper went directly in competition with the Gazeta Wyborcza ( newspaper of choice) and Rzeczpospolita ( Republic). Here, Dziennik less oriented to German than British models: The Independent and Guardian one might rather see parallels.
The more handy tabloid format newspaper is dominated by the message part. The Frankfurter Allgemeine Zeitung called Dziennik even as " an urban motorists and shareholders newspaper" the conservative -satisfied.
On their potential readership, the editors prepared meticulously by already pre-produced months earlier with 200 employees, a number of zero numbers, which are then presented to test readers for evaluation.
The introduction of Dziennik was accompanied by a national image campaign, which started four days before the first edition; these included advertising in traditional print media, radio, television and billboards in the outdoor area as well as other promotions.
Competitive impact
Consequence of competition has been that for the first time in years was a raise in the Gazeta Wyborcza to keep employees, and the price of the newspaper was almost halved - it now costs 2.80 zloty also held only 1.50 zloty, ie about 40 cents. An extension of the sports and TV part also showed competition of both contracting parties.
Campaigns and surveys
On January 5, published in 2007, Dziennik one of her commissioned survey already designated Warsaw Archbishop Stanislaw Wielgus because of his contacts with the secret service. Thus, 67 percent of respondents thought Wielgus should resign from his post. The 67 - year-old former bishop of Plock to have spied for years as an informant for the communist secret brethren. Only 20% had accepted him as archbishop. Wielgus offered two days later his resignation before the inauguration ceremony of the papal nuncio. Than adequate solution in representation of Pope Benedict XVI accepted.
In the meantime became Cardinal Jozef Glemp, the Primate of the Catholic Church in Poland, strengthened in the criticism of the newspaper, which apparently sees itself as a critical voice of the modern conservative forces of Poland, while mixed on the front page commentary and news on a judgment: " The large errors of the Primate: [ he ] (...) standing in front of the faithful, to be clear:. , if it depended on me, Wielgus would archbishop "
Current Development
In June 2009, Axel Springer Polska announced to bring in Dziennik into a joint venture with the Polish Infor Biznes Sp.z oo, a subsidiary of publishing holding information PL.SA, will adhere to the Springer 49 percent. The deficit and the Dziennik published by Infor Biznes profitable business daily Gazeta Prawna to be merged from autumn 2009 to a new quality daily newspaper. This transaction is subject to antitrust .. The trade press sees this step an admission of failure by Springer ' quality newspaper ambitions in Poland.