Frank Bettger

Franklin Lyle (Frank) Bettger (* February 15, 1888 in Philadelphia, Pennsylvania, † November 27, 1981 in Wynnewood, Pennsylvania) was a successful American author and sellers globally successful basic works for sale. He was the father of the actor Lyle Bettger and played professional Major League Baseball with the St. Louis Cardinals in 1910 under the name Frank Betcher.

After a brief baseball career as a professional, he was forced to retire through injury, he returned to his native Philadelphia, where he started on a bicycle outstanding invoices for a furniture shop to cash. Then began and ended Bettger range of occupations, eventually selling insurance, but was not successful and considered after ten months abandon this activity. This has also been suggested to him by his superiors because of his poor sales. Shortly after a crucial experience in a speech by Walter LeMar Talbot, the then President of the " Fidelity Mutual Life Insurance Company " a few insurance vendors, far above-average successes and Bettger was the most successful seller of the Group. Bettger had in 1930 at the age of 42 years the opportunity to retire as a privateer from professional life, as he, after 13 years from the pure sales activities for insurance commissions in the amount of 70,000, - realized U.S. $, today, adjusted for inflation, the value 1,000,000, - U.S. $ correspond.

Later Bettger Dale Carnegie met, who engaged him not only as a speaker, but he also advised to bring his sales methods in book form for interested sellers on the market. So Bettger was the author of the globally successful books such as "Live enthusiastic and win " and " experienced sales practice."

"Live enthusiastic and win " first appeared in 1947 and was translated into over a dozen languages, including Hungarian, Portuguese, French, Danish, Polish, Swedish, Spanish, Serbian, Japanese, Dutch, Norwegian, Italian and Finnish. It is still considered one of the generally recognized standard works for sale in stores worldwide.

Work

• How I Raised Myself from Failure to Success in Selling, dt: Live enthusiastic and win, Oesch Verlag, ISBN 978-3-0350-0012-2.
• How I Multiplied My Income and Happiness in Selling, dt: Experienced sales experience, Oesch Verlag, ISBN 978-3-0350-0018-4.