Fred Reichheld

Frederick F. Reichheld ( born 1952 in Cleveland, Ohio) is an American business writer and business strategist who was known for his research and publications on Customer Loyalty ( Loyalty Business Model).

Life

Currently, Reichheld Director Emeritus and Fellow of Bain & Company.

Publications

Reichheld was seen by leading business publications including the Wall Street Journal, Fortune, Business Week, The Economist as a thought leader in the area of ​​customer loyalty. His publications include Loyalty Effect (1996 USA, 1997 Germany: The loyalty effect, campus textbook ) Loyalty Rules! (2001, not published in German ) The ultimate question: With the Net Promoter Score into loyal customers and profitable growth (2006). He has also published eight articles on the topic in the Harvard Business Review.

His last book publication for the time being, the ultimate question is concerned with the so-called Net Promoter Score (NPS ), a concept developed by him, which brings the measurement of customer recommendation in connection with the return on sales of a customer.