Freia (chocolate)

Freia is Norway 's largest manufacturer of chocolate and chocolate products. Since 1993 he is part of the American food company Kraft Foods.

The chocolate factory was established in 1889 in Oslo and taken over in 1892 by entrepreneur Johan Throne Holst, under whose guidance she quickly rose to become the largest chocolate manufacturer in Norway, and later in Scandinavia. Against the backdrop of the great business success, the owner family Holst founded in 1916, the chocolate factory Marabou in Sweden Sundbyberg on the outskirts of Stockholm. The name Marabou was chosen because the product name Freia was already protected in Sweden and could not be used. They chose the name Marabou, as the national bird of Freia Marabou was logos.

In April 1993, the food company Kraft Foods acquired all shares in the sister company Freia Marabou and. Since then, they continue to operate as independent brands in the Kraft Group. The production facilities in Norway and Sweden remained.

Freia products are only sold in Norway and parts of Scandinavia, while partially identical Marabou products are also available in the central Europe.

Known Freia products are:

• Freia Melkesjokolade (milk chocolate)
• Kvikk Lunsj (comparable to the KitKat chocolate bars )
• Smil (milk chocolate with soft toffee )
• Krokanrull ( Krokantrolle )
• Lohengrin ( chocolate bars, sold since 1911 )

And other types of chocolate with different flavors and in different presentations.