High Street

A shopping street, also shopping area, shopping mall, is a street in a city center with numerous shops, which has a high frequentation to passersby and thus potential customers. Often it involves pedestrian zones or streets without motorized transport. Many traders join in this shopping street clubs together and use the many features of the so-called City marketing projects to improve the quality and marketing of their street. In addition to catering businesses often dominate clothing chains the streets. In a European comparison, Germany has particularly by the high number of pedestrian zones and much more shopping streets. Main competitors are the shopping centers ( shopping malls ).

Passers - frequency in a shopping street applies to retailers as an important indicator of the sales opportunities of the company in that city. Passers - number complements conventional criteria such as centrality, sales or purchasing power figures and forms a basis for the choice of location.

The most popular shopping streets in Germany

* = Link road between Marienplatz and Isartor Measured footfall on Saturday, April 16, 2011 (13-14 clock ), Saturday, April 21, 2012 (13-14 clock ) and on Saturday, 27 April 2013 ( 13-14 clock )

For the definition of " shopping street " is one example, not the Bahnhofstrasse in Hannover, the adduced a sales area of ​​50,000 m², of which half is due to Galeria Kaufhof. The Bahnhofstrasse is used rather than connecting axis between Hanover and Kroepcke Central Station. At its peak, although nearly 9,000 pedestrians per hour are counted, but also to the connection to the local and long distance traffic through the Hanover Central Station, the customer loyalty to the Niki -de -Saint -Phalle -Promenade and the shopping center of the Ernst- August-Galerie is due.