ITC Avant Garde

Avant Garde is a font that was designed by the graphic designer Herb Lubalin. The font is one of the most famous typefaces in the 1960s.

History and Use

The font was originally designed for a fashion magazine. More cuts and variants were designed by the typographer Ed Benguiat, André Gürtler, Erich Gschwind and Christian Mengelt. Due to its unusual shape, the new font was a proliferation worldwide. The mass use without appropriate licensing subsequently led to the founding of International Typeface Corporation.

When selecting the 100 best fonts of FontShops the font debuted at number 23 The font used by adidas and the harvester Because loudspeaker manufacturer Canton Elektronik each for the logo, the Canton logo was designed by Christof Gassner. The artwork of the Euro Vision Song Contest 2011 Avant Garde was chosen for the motto " Feel your heart beat ".

Classification of Scripture

• Hans Peter Willenberg would classify them in his classification matrix as a geometric sans serif.
• Wolfgang Beinert would classify them in his classification matrix matrix Beinert as a constructed sans serif.

References

• Tribute to a word mark: Canton
• Avant Garde: the synthetic font report on Font Blog