J. A. Henckels

Zwilling JA Henckels AG (own spelling: ZWILLING JA Henckels ) is a company of the cutlery industry in Solingen. Its product portfolio includes, among others, chef's knife, scissors, pots, cutlery and beauty and hairdressing equipment.

For twin group includes the following brands: ZWILLING JA HENCKELS INTERNATIONAL, Miyabi, BSF, Demeyere, dust, Fontignac, Tweezerman, Jaguar, Tondeo, alessandro and QVS Global. Since 1970, Neuss Wilh. Werhahn KG sole shareholder. Production sites in seven countries and sales in more than 100 countries make up the global network of the twin group. With a more than 280 -year history, twin one of the oldest brands in the world. Today, the company employs approximately 3,800 people, 2012 turnover of 545 million euros.

  • 2.1 marks the twin group
  • 3.1 Design Awards

History

The history of the brand twin began when on 13 June 1731 So in the star sign Gemini, the Solingen cutler Peter Henckels, a member of a proven since about 1450 operating in the space Solingen, Elberfeld and Lennep grinder and forging family, the twin as a craft sign in the Solingen knife makers role did enter. Gemini is one of the oldest brands in the world. Johann Abraham Henckels (1771-1850) gave the company its name. 1818 opened its first sales branch in Berlin. 1883 a business in New York was established. 1884 was followed by Vienna, the store was located next to the Kärntner Straße 24 in the 1st district Innere Stadt. 1897 was followed by stores in Copenhagen and Rotterdam.

It made ​​its first appearance of the steel used, nor in England, the production in the mid-19th century was converted to domestic steel. A workers' savings were founded in 1851, the first steam engine was put into operation in production in 1853. And a new type of forging in dies for example, forks and scissors was used long before this technique was also used with other manufacturers as standard. The change from steam power to electric drives followed in the company some 50 years later in 1905 with the commissioning of captive power plant. The Chronicle " Solingen and his industrial district " from 1922 called Johann Abraham Henckels Jr. as " a pioneer of a new form of operation and machine technology."

The largest employee base had a twin with 1200 operating and 1500 homeworkers in the mid-20s of the 20th century, at that time, the company was the world's largest cutlery manufacturer.

The well-known under the name " Friodur " method of curing stainless blade steels by deep cooling was invented in 1939 and patented in 1951 for the company. The 1867/1868 recorded its own steel production was added in back with twin 1965.

Again and again took twins to the world exhibitions, the first time in 1851 in London, where the company was awarded a first medal. More awards followed: Zwilling JA Henckels 1893 won the only medal awarded to Chicago, the Grand Prix prize in Paris in 1900 and the Grand Prix of St. Louis in 1904 and 1915 four first prize, a San Francisco. The company was awarded with the Prussian Golden State Medal. Furthermore, JA Henckels has been to k.u.k. Farm- steel goods manufacturers appointed.

In 1909, twin founded his first subsidiary in the United States. Others followed in Canada, the Netherlands, Denmark, Switzerland, Japan, Italy, France, Spain, China and Taiwan. Beginning of 2008 were established in Turkey subsidiaries in the UK and Brazil, 2013.

By the year 1969 twin remained in family ownership. Up into the current year was the black silhouette, registered under the zodiac sign of Gemini, the repeatedly modified the company's trademark. The red square appeared in 1969 behind the twin figures.

1953 Gemini is converted into a public limited company, all the shares that date will remain in family hands. The Wilh. Werhahn KG, Neuss then first takes over the majority of shares in 1969 and the following year to the sole shareholder.

The company's products are sold in over 100 countries. The company also shops, studios and partner stores at home and abroad, including about 200 shop-in- shops in China operates. 2004 twin has taken over the Japanese knife manufacturer Nippa and the American beauty specialists Tweezerman. With the acquisition of the Belgian manufacturer Demeyere (stainless steel cookware ) and the French group Staub ( cast iron cookware ) has further expanded twin in the spring of 2008, his cookware segment.

The products are manufactured from twin in Solingen, Germany, but also in Japan and China, where the company has been involved since 1995 in a joint venture. The cutlery manufacturer employs 3,800 people worldwide. The company's turnover is generated around 80 % abroad.

For Gemini Group also has a specialized on hairdressing equipment field. The Solingen manufacturers Jaguar was taken over in 2004, July 2007, followed by the Tondeo GmbH, also from Solingen.

Chronology

Group structure

The Gemini Group is an internationally oriented production and sales enterprise. Based on the original core business of knives and scissors production at its headquarters in Solingen, the company has broken down in the three business kitchen, beauty and hairdressing equipment.

The products are manufactured in a total of ten production, primarily in Europe and Asia. In addition to works in Germany, Belgium, France and Spain are among productions in China, Japan and India for twin group.

The sale is in the company's development in addition to producing a central element. At the beginning of the 19th century sales subsidiaries are established in international export markets and a network of branches in economically important cities worldwide installed. Today, the twin group is represented, for example, with its own sales companies in the major European markets in Russia, Turkey, Brazil, Canada and the United States, China, Japan and Taiwan.

Furthermore, there are currently ten branches or Concept stores worldwide, such as in Berlin, Paris, Geneva, Barcelona, ​​Istanbul, Budapest and Sao Paulo. Completing the global brand presence through the presentations in retail stores, outlet stores and online portals in different languages. 2012 came to this network, a flagship store in Dusseldorf, as well as a 2013 concept store in Hangzhou, China to do so.

Since 1970, the twin group for Wilh heard. Werhahn KG, headquartered in Neuss.

Brands of the twin group

Products

The product range of the twin group includes knives, scissors, cookware, kitchen gadgets and utensils in the kitchen business as well as products of the areas manicure, pedicure, cosmetics and beauty hair scissors in the business.

Diameter: Focused on the tasks and different cutting techniques offers twin different knives from the classic paring knife to santoku knife. Gemini in 1923 introduced the stainless steel blade and 1951, the ice-hardened Friodurklingen with his knives.

Selected knife series:

  • The Dashing - launch in 1971
  • Four Stars - launch in 1976, the best selling twin knife series in the world
  • Twin 1731 - launched in 2008, developed in collaboration with the designer Matteo Thun.
  • Kramer by Zwilling - Launched in 2013, developed in collaboration with Bob Kramer, an American Master Blade Smith.

Cookware: The stainless steel cookware and pans series of twin different soil technologies are used to achieve the best possible adaptation to different cooking processes and to different stove technologies. Some of these technologies are developed bottom of twin and patented.

Selected cookware series:

  • Twin Prime - Launch 2012
  • Twin Sensation - launch 2013

Kitchen tools: Aligned on different tasks when preparing and serving a wide range of products is offered. Besides kitchen staff, the range, for example, includes sommelier accessories.

Selected Kitchen Helping:

  • Twin sommelier - Launch 2013

Scissors: Scissors include, in addition to the knives, the first products in the company's history.

Selected Scissors:

  • Kitchen Help - launch 1938
  • Twin Kitchen Shears - Introduced 1983

Cutlery: Cutlery Zwilling offers to both the private as well as for the hospitality sector.

Beauty Products: 1989 twin Twinox established as a brand in the field of beauty products. Among these products are subsumed in stainless steel for manicure, pedicure and hair scissors.

Design Awards

Since 1983, the design of products the Gemini group has been honored with over 50 international nominations, awards and accolades. These include the iF Award, the White Star Award, the Red Dot Design Award and the Good Design Award as well as being nominated for the Design Award of the Federal Republic of Germany. Last of the Red Dot Design Award 2013 was won for the twin Sommelier waiter knife.

Branches

1818 opened the Solingen company its first store in Berlin. End of the 19th and beginning of the 20th century produced in New York, the major European cities and many European capitals branches and subsidiaries.

The company's own sales points set today from one of our stores, shop- in-shops, outlet stores and flagship stores and concept together. Stores and concept stores are found for example in Berlin, Paris, Geneva, Barcelona, ​​Istanbul, Budapest and Sao Paulo. Moreover, the products in retail stores and online shops are sold.

In 2012, a flagship store in Dusseldorf and 2013, a concept store in Hangzhou, China was opened. Both stores represent the concept of " Modern Living Kitchen".

Social Commitment

At sites of international sales companies the twin group supports charitable projects for education, training and integration of children, young people and adults with disabilities. The goal of "twin Care" is the long-term support of these people and the help for more independence and social participation. Currently a number of projects at the sites Solingen, New York / USA, Albacete / Spain, Chao Thai Mai / Thailand and Pondicherry / India will be implemented. In the Indian Union Territory of Pondicherry twin Care has a disability initiative launched to help young Indians and Indian women with disabilities to learn a profession and thus to lead an independent life. Had been established in the textile trade training center will be informed.

Twin has since 2009 an own plant nursery ( Twinny country). This was at the foundation of the first integrative care center in Germany and is jointly supervised with the " Self-Help Solingen".

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