Jägermeister

Jägermeister is a herb which is produced and bottled in Lower Saxony Wolfenbüttel. There is also the headquarters of the company Mast-Jägermeister SE. More filling there in Saxon Kamenz and in the Styrian Graz.

Jagermeister contains 35 % vol. Alcohol. The herb is either pure or iced and drunk as a mixed drink. In addition to standard long drinks with orange juice, cola and others, there are a variety of recipes, such as cocoa, milk or energy drinks.

Production

The recipe for the liqueur has been around since 1934; the year after the product was introduced to the German market.

Since the early 1970s, Jägermeister is exported - now in over 80 countries around the world. Among the German spirits Jagermeister is the most successful export - spirit. Jagermeister can claim the larger share of sales abroad, but is also successful in the German market. In most countries Jägermeister is exported as finished bottled product. In four countries, however, there are so-called licensees, fill the Jägermeister on site. The raw material, ie the mixture of all 56 herbs, is only expressed in Wolfenbüttel headquarters. The licensee only give alcohol, sugar and water to it and fill from the finished Jägermeister.

Product and company logo

The Jägermeister logo refers to the Hubertus - Sage and shows the head of a stag with a glowing cross between the rungs of his antlers. The label on the bottle is the following poem by Oskar giant valley (1830-1898):

Naming

The term " Jägermeister " exists as a profession might several centuries. He is new in the kingdom of Hunting Act of 1934, Germany and designated forestry and hunting inspectors. As 1935, the liqueur came on the market, the name sounded familiar. Curt Mast, the inventor of Jagermeister herbal liqueur, was an enthusiastic hunter. Also why the naming was close. Because since July 1934 Hermann Göring served as Master of the Hunt, which were subject to all national, regional and district Jägermeister, so he was the top " Jägermeister " liqueur " Göring- Schnaps " was formerly sometimes called. The descendants of the former owner of the company cases to the precise circumstances of naming in silence.

The former Managing Director Günter Mast, a nephew of the then managing director Curt Mast, commented as follows:

With a significant number of merchandising items, the brand is recycled. A large number of Spitz and alternative names has been established for this purpose in the various consumer groups over the years.

On the cover of the single Ten little hunters of the rock band Die Toten Hosen, which was published in 1996, is a caricature of the Jägermeister logo.

Marketing

While previously the Jägermeister as " old boys drink" was known in the late 1990s was a wider range of customers are addressed by a refocused marketing campaign. Especially in the USA Jägermeister has become very popular.

Since 2004, the company annually organizes the band competition Jägermeister Rock: Liga, compete against each other in the rock and pop groups on small club stages and are evaluated by audience applause.

In an ad campaign from 2008, a fictional drink called no Jägermeister was advertised.

Sports sponsorship

Jägermeister wrote 1973 Sponsor history, was sponsored as Eintracht Braunschweig from Jägermeister as the first German football team and in the 1st Bundesliga with jersey advertising. That was just bypassing the rules of the DFB possible Eintracht took over the company logo of Jagermeister as the club crest and was able to advertise "legal".

From 1972, the company has also appeared as a sponsor in international motor racing. The first Jägermeister cars were painted in more subdued green, later it was decided to orange, to increase the effectiveness of advertising vehicles. From the beginning, could be won in the European Formula 2 with former world champion Graham Hill a popular advertising medium. Later, Hans -Joachim Stuck, Jochen Mass and drove in Formula 2 under Jägermeister advertising. Involvement in Formula 1 had with brief appearances in 1974 and 1989 (the latter at the Swiss-Italian team EuroBrun ) rather rare. Also in the German Racing Championship and various international long distance races racing cars in the 1970s and 1980s used with the typical orange Jägermeister livery, about Porsche 911 Carrera RSR, Porsche 934, Porsche 935, Porsche 956 C Porsche 962, Alfa Romeo GTA and various BMW 2002 and BMW 320 in the mid- 1980s, the DTM was lifted as the successor series, the DRM from the baptism, Jägermeister was back on board. Initially, BMW, Opel and later Alfa Romeo were the partners. In the first year of the ' modern ' DTM in 2000 drove the last time being strikingly orange race car with official Jagermeister support with the Opel Astra V8 Éric Hélary. Basically, a renewed commitment of the company but is not excluded in racing.

Also in table tennis Jägermeister stepped on as a sponsor. From 1977 to 1981 TTC Jägermeister Calw played in the Bundesliga; World class players like Dragutin Šurbek were committed. In 1981, the professional division of Calw was disbanded.

Currently, however, distancing you from the sports sponsorship because " alcohol and active sports do not belong together ."