Joseph Ettedgui
Joseph Ettedgui ( born February 22, 1936 in Casablanca, † March 18, 2010 in London) was a British fashion designer and retailer and founder of the fashion label JOSEPH.
Career
Ettedgui was born in 1936 in Casablanca, the son of a retailer in a Jewish, French-Moroccan family. In 1960 he emigrated to London and his brother Maurice, 33, to open a hair salon, salon in the King's Road 33. 1962 saw them the third brother Franklin. In the early 1970s began Ettedgui in the basement of his salon fashion from Kenzo to sell, whom he had met at the fashion shows in Paris. An editor of The Sunday Times discovered the selection, made it into a photo gallery and helped Ettedgui thus first success. The first own fashion boutique called Coco was opened in Chelsea in 1972. A small family business set for London Ettedgui Knitwear ago. In the boutique Ettedgui Along with their own simple designs also unusual fashion of continental European designers such as Emmanuelle Khanh, Jean -Charles de Castelbajac, Moschino and Kenzo. This should be his concept.
Opened in 1979 Ettedgui on Sloane Street, the first Norman Foster-designed JOSEPH boutique with brands such as Katharine Hamnett, Margaret Howell and Vivienne Westwood. The opening of the boutique founded the later rise of the Sloane Street to a luxury shopping mall. Ettedgui had no training in the textile sector, but an eye for fashion trends and a skill for retailers. There were other shops under the name JOSEPH. In 1983 he founded his own fashion label officially JOSEPH, which he had already begun in the late 1970s with the JOSEPH Tricot confection line with knitwear for men and women. JOSEPH pour la maison name of his household goods collection. He named his first perfume JOSEPH Parfum du Jour, which, as the second-line JOSEPH Until 1985 came on the market; at the same time he opened the restaurant Joe 's Café on King 's Road and the business mode line JOSEPH pour la ville followed in 1986. Starting in the late 1970s emerged JOSEPH shops in Paris (from 1978 ), New York ( since 1987) and Tokyo. He also was involved in the French silk shirts - brand equipment, for which he conducted business in London. In London Ettedgui also opened flagship stores for designer Yohji Yamamoto and Azzedine Alaia. In the 1990s he presented in his fashion boutiques of Martin Margiela, Helmut Lang, Ann Demeulemeester, Prada or Gucci, from the collections for which he selected the most beautiful parts. In 1991, the turnover was 22 million pounds. The 1990s were the heyday of the brand JOSEPH, and Ettedgui was regarded as a trendsetter in the London fashion scene.
1999 sold Ettedgui and his brother Franklin, the company for almost £ 100 million to the Belgian investor Albert Frère, what Brother received a 54 % stake in the company. 18 % of the shares remained with Joseph and Franklin Ettedgui, 18% received the Fashion Manager Robert Bensoussan, 10 % went to LVMH. Ettedgui himself received in the deal around 30 million pounds and remained creative director; his brother Franklin COO. In May 2005, Joseph was sold for about £ 140 million to the Japanese fashion company Onward Kashiyama, a longtime partner of JOSEPH license in Japan. Ettedgui and his brother Franklin received further £ 20 million on the transaction for the sale of its remaining stake. The two left the company in late 2005.
Ettedgui married Isabel Pritchard, with whom he has a daughter, Gigi. From a previous connection, the sons of Peter and Paul, a painter come. A hallmark of Ettedgui himself was his dark, round glasses. He spoke English with a French accent and was a cigar smoker. 1998 acquired Ettedgui the British Leather Manufacturers Connolly, which he transformed from an automotive leather outfitter in a manufacturer of luxury leather goods and leather garments. Opened in 2000 Ettedgui together with the Italian fashion brand Marni their first boutique in London. Still in 2009, he opened his appointed by himself Restaurant Il Vaporetto at the London Elizabeth Street (2010 closed). Ettedgui died in 2010 from pancreatic cancer.
Awards
Ettedgui received for its fashion the following prizes:
- British Fashion Award (Category: Knitwear Design) - 1990, 1992, 1993 and 1994
- British Fashion Award ( Category: British Classics ) - 1990
- British Fashion Award (Category: Contemporary Collections) - 2000