Läkerol

Läkerol is a Swedish candy brand, which now belongs to the Dutch confectioner Leaf.

The pastilles on the basis of gum arabic are available in different flavors.

Läkerol was invented in 1909 by Adolf Ahlgren, so each lozenge, the letter A is pressed. The name derives Läkerol "cure" for the Swedish läka from. In the early 1980s made ​​Björn Borg advertising Läkerol. All Nobel Laureates receive a complete Läkerol series. In addition Läkerol one of the few selected suppliers of the royal court.

The main markets are in addition to Scandinavia, Switzerland, the Netherlands, Belgium, Singapore and Hong Kong.

Marketing in Switzerland

While numerous variations are offered in Sweden, reduces the offering in Switzerland on the following flavors:

• Blue Fruits ( blueberry, blackberry and blackcurrant)
• Eucalyptus
• Cassis ( black currant)
• Sugarless ( licorice, herbs, menthol)
• Passion Fruit ( Passion Fruit, Green Tea )

Marketing in Germany

Since early 2008 Läkerol Chewing Drops are available in German stores. For marketing and distribution records the import Wilms / Impuls GmbH & Co. KG, Taunus stone, responsible. At the start of the four sugar-free flavors Eucalyptus, Yuzo Citrus, Blue Fruits and Passion Fruit were introduced.