Lead paragraph

The lead style is a journalistic expression refers to a combination of information headline, subtitle, credits and report. It is usually used in the paper. Better known is the lead ( leader), who takes over in accordance with the principle of the inverted pyramid, the function of the summary of the message content.

Example

== Information == Headline                           subtitle                            leader                        detailed report The information headline should attract attention and curiosity with the reader and contain the core messages. The subtitle is to provide an overview of the various components of the action. In the introduction (lead ), in addition to location and source more accurately explains the events (W- questions: Who does what, when, where, etc.). The report details the events are described. Main: events are not in chronological order but graded according to topicality and importance described ( principle of the inverted pyramid ). The term comes from the Lead American journalism and originally meant leading, later the visually highlighted bias at all.

History

The lead style was a legend, in the American Civil War ( American Civil War 1861-1865). Because the telegraph connections ( the Morse code ) were not reliable at this time, often came to only the first part of a battle report in the newsroom. In the first section, the guiding principle, header or lead, already had the major W - questions ( What happened, where it happened ... ) be answered. In the second section, the message body or body, followed by the further details. In fact, the telegraph transmission was probably just very expensive.