Lee (Jeans)

Lee is a brand of jeans that was founded in 1889 in Salina (Kansas). Today's owner is VF Corporation, which holds the trademark in Germany.

Henry David Lee founded the HD Lee Mercantile Company in 1889 in Kansas. Due to the poor quality of imported substances he used cotton from the United States. In 1911, the first Lee overalls made ​​from denim, to their design orient themselves to this day work overalls. 1921 developed the Lee brand of one of their iconic works that Jean Jacket " Loco Jacket", which was produced specifically for workers in the railway industry. According to information provided Lee was the first clothing manufacturing company, which in 1926 used the zipper in the textile industry for workwear. Due to the noise that caused the zippers, they got the nickname " Whizit Bib ". 1937 was the H. D. Lee Company is the largest manufacturer of workwear in the United States. 1949 began the additional sales of jeans especially for women, up to this time only work clothes and jeans for men was offered. Through numerous movies changed in the 50 years the jeans image in the United States. Jeans changed their image from the utility and the equipment has been increasingly becoming a part of pop culture, pioneered by James Dean and Marlon Brando were.