Loro Piana
The Loro Piana SpA Headquartered in Quarona is an Italian fashion company was founded in 1924, which established initially fine wool fabrics and yarns. From the 1990s extended a line of clothing and leather goods and accessories - each for men, women and children - in the upper price segment the range. The high-priced goods are sold through an international network of own boutiques and upscale retailers. Since 2013, the former family business, which is known worldwide especially for fine cashmere and other high-quality woolens, majority owned by the French luxury goods manufacturer LVMH.
Company History
Originally from Trivero, members of the Loro Piana family started under the direction of Giacomo Loro Piana in 1812 as merchants in the trade of woolen fabrics. In the second half of the century they moved their operation after Valsesia. In April 1924 finally founded Pietro Loro Piana in Quarona Biella at the present company. Mid-1940s, began his nephew Franco Loro Piana through the export of wool fabrics with international expansion. His sons Sergio ( born May 24, 1948 † December 20, 2013 ) and Pier Luigi Loro Piana ( b. 1951 ) took over in 1975 the management of the company. The enterprise value was at this time at the equivalent of 1.7 million euros. As a corporate logo a self kreiertes emblem was chosen over a laurel wreath.
For the 1992 Summer Olympics, the company equipped the Italian rider - team with jackets, the so-called Horsey jacket from. This laid the foundation for the development of its own line of clothing from 1998 onwards, together with accessories and leather goods later. The first Loro Piana boutique was opened in New York City in 1993, many more followed. The first own shop in Hong Kong opened its doors in 2005. The state existed in 2012 in Europe, the USA and Asia total of 135 Loro Piana stores, including stores in Munich, Dusseldorf, Hamburg, Westerland, Vienna, St. Moritz, Gstaad, Zurich and Geneva.
Today Loro Piana is the largest Cashmerehersteller and the largest trader of finest wool in the world. The fine wool of the vicuna, for which the company maintains a nature reserve in Peru is processed by Loro Piana to high-priced cloths and garments. Each year the company produces a limited edition of the finest suiting fabrics made of New Zealand Merino wool. The weaving since 2005 holds the world record for the finest spun wool fiber with only 11.8 microns in diameter.
In 2008 the company was ranked with a value of nearly 430 million euros. The annual turnover in 2012 of the Loro Piana SpA amounted to around 630 million euros on a turnover increase of 13 % compared to the previous year.
In July 2013, the French luxury goods group LVMH took over for two billion euros a share of 80% in Loro Piana. The remaining 20 % will remain with Sergio († December 19, 2013 ) and Pier Luigi Loro Piana, who continue to hold the company's management. In December 2013 appointed LVMH Antoine Arnault, son of CEOs, as the new President of the Board of Loro Piana.