Meetings, incentives, conferencing, exhibitions

MICE is an acronym with which that part of the business tourism is known, the organization and conduct of meetings ( meetings ), with companies veranstalteter incentive and reward trips (incentives ), conventions ( conventions ), and similar events (events). Other terms for this are " Meetings Industry " or " meeting industry" ( MICE ).

For the MICE industry include convention centers, exhibition halls, event halls, historic buildings with meeting infrastructure, hotels of the upper segment, which are set to conferences, their suppliers ( caterers, interpreters, room decorators, furniture rental, car hire and bus companies, etc.), competent travel agencies ( english: PCO for " Professional Congress organizers " ) and their customers: international or national organizations, agencies, companies and associations that organize meetings on a regular basis, companies that offer their employees or business partners, reward travel, trade show organizers, etc.

The inclusion of exhibition halls and trade fair organizers in the MICE industry is particularly common in Asia, partly also in North America, because there have developed many fairs congresses. Especially in Europe, the exhibition industry but is considered as an independent industry due to their high economic importance.

International MICE organizations

Among other things, the following international organizations deal directly with the MICE sector:

  • International Congress and Convention Association ( ICCA Head Office: Amsterdam)
  • Union of International Associations (UIA, Location: Brussels )
  • International Association of Professional Congress Organizers ( IAPCO )
  • European Cities Marketing (ECM, Office: Dijon )

MICE industry in Germany

The professionalization of the MICE industry in Germany shows for a few years in the establishment of independently operating urban or regional convention bureaus and their organization within the German Confederation of MICE industry, the GCB German Convention Bureau eV

International MICE fairs

  • IMEX IMEX America and IMEX split in Frankfurt
  • EIBTM in Barcelona

Comments

  • Tourism
  • Event Management
  • Abbreviation
Fan convention
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