Modeling agency
A modeling agency provides a service between models and their customers (eg, photographers, advertising agencies, publishers, fashion designers ), the so-called Model Scouts try to discover new models and operate Booker customer inquiries and coordinate appointments with the models, and some people ( as in other companies also ) and Others for advertising, public relations as well as contracts for the models are responsible.
Modeling agencies usually work together with freelance models and have after completion of contract for the care of a model entitled to a commission if the mediation was successful. An exclusive representation of models is not legally permissible, at least in Germany. In an exclusive representative ( the agreement ) between the agency and model based on the assumption that over an exclusivity higher prices can be achieved. Commissions of more than 18 percent in Germany are also legally inadmissible because § 2 paragraph 2 of intermediary remuneration Regulation defines a corresponding limit. According to § 301 of the Third Book of the Social Code - Arbeitsförderungist it prohibited by law, in the mediation of artists in a working relationship for more than 18 % commission ( in the mediation of an employment relationship to 7 days), and 14% ( in communicating with a duration of dissipate more than twelve months ). This also applies when working together, according to law, a mediator in the mediation with another. Many modeling agencies expand the agency commission with an administration fee to the legal maximum limit of the finder's fee to pass. Market are usual in Germany agency commissions 20 to 30 percent; However, in other European countries these fees are often much higher.
A classic model agency builds on their protégé and gives the young model the opportunity to develop. For the development of a newcomer models ("New Face" ) and no charge is made, or the expenses will be financed in advance. The investments made here will be settled in future successful negotiations over the model fee. The problem that arises from this is that there are very many rogue agencies that make the young newcomers promises that can not be met. The models are thereby contractually obligated to pre-finance, for example, comp card images or administration fees; However, mediation is concluded only in very few cases.
Internet modeling agencies provide online sedcards ready and thus give all models - including those who do not conform to the typical image of the top models - the chance to start a career. A there is no guarantee, however, also here. The problem can be internet modeling agencies, young people promise from the start a career. Internet modeling agencies are not comparable with classical modeling agencies, but may be a good alternative to traditional agency.
Types of agencies
Basically, one can distinguish two types of Model Agency:
These agencies provide models that correspond to the ideal of beauty of the time.
These agencies give someone who is in the broadest sense of the general population or even just by their appearance, contrary to the common ideal of beauty excel ( "ugly models", Tattoo Models, etc). In the industry, we also speak of PeopleSoft agencies.