Moi-même-Moitié

Moi - même - Moitié (Japaneseモワ メーム モワティエ) is a Japanese Gothic Lolita fashion label, founded by Japanese musician Mana, the former band leader and guitarist of Malice Mizer and since 2002 leader of Moi dix Mois. Moi - même - Moitié is next metamorphosis Temps de Filles and Baby, The Stars Shine Bright one of the few Japanese Lolita label that offers its designs on an international level.

Dress Style

Stylistically, Moi - même - Moitié divides into Elegant Gothic Lolita and Elegant Gothic Aristocrat, which fashion creations of Mana themselves. The latest collections in each case are presented in the Gothic & Lolita Bible by Mana himself. Moi - même - Moitié has stores in Tokyo and Nagoya in Japan and markets in September 2004 his clothes and abroad via the Internet.

The style is originally based on dresses that wore mana during his time with Malice Mizer. The black dresses with petticoat, ruffles and lace were discussed by the Japanese media and referred to as 'Gothic ', but this did not correspond to Manas opinion. The idea of ​​the dark elements of the Gothic with a doll dress to combine resembling element, liked mana and he pursued the way to your own fashion label. Mana gave the style (also under the influence of the media) the name of 'Elegant Gothic Lolita '. After two years of preparation, Moi - même - Moitié opened its doors in 1999 for the first time.

Origin of the name

The term "moi - même - Moitié ", often abbreviated as " Moitié " means " myself " ( moi - même ) and "half" ( Moitié ). The term is derived from the French. The term "moi - même - Moitié " a neologism Manas, which is not found in the actual language.