Moleskine

Moleskine is a brand of notebooks, diaries, sketchbooks and folios that are Moleskine SpA ( Società per azioni ) prepared an Italian company based in Milan. Moleskine notebooks are typically bound in coated cardboard, with an elastic band to keep the book closed, a sewn spine that allows the flat impact of the notebook, cream-colored paper, rounded corners, a reading band and a folding pocket at the end of the book, all packaged by a paper sleeve. Since 2011, other products that are associated with writing, traveling and reading, manufactures, such as bags, reading glasses, pens, pencils, small mobile reading lamps for books, bags and lecterns.

History

Notebooks with the same characteristics as the present Moleskine notebooks were popular standard in Europe in the 19th and 20th century, handmade by small French bookbinders who supplied the Parisian stationery shops. As documented by many art collections and museums, these nameless notebooks were to draw in the late 19th century to the early 20th century prominent creative tool for avant-garde artists, it found favor in the open air and to write to capture impressions on paper to draw life on the streets and in the cafes and catch unprepared scenes, ideas and feelings.

The current Moleskine notebook was designed specifically for the descriptions of the notebooks that Bruce Chatwin used on his travels. The name " Moleskine " itself is a nickname that Chatwin used in one of his most famous works Songlines (1986). In this book, Chatwin tells the fictional story of his initial provider of notebooks, a Paris stationer, in 1986 he informed him that the last notebook manufacturers - a small family business in Tours - has set up production this year after the death of the owner. " Le vrai Moleskine n'est plus " (engl. "The true Moleskine there are no more " ) are the words that put Chatwin the owner of the stationery business in the Rue de l' Ancienne Comédie in the mouth.

Decided in 1997 a small company in Milan called Modo & Modo SpA to awaken the little black notebooks back to life, let protect the term as a trademark Moleskine and began production of Moleskine notebooks, with a circulation of 5,000 copies. 1999 Modo & Modo SpA initiated sales outside Italy, in Europe and in the USA. 2004 will Moleskine notebooks Japan and from there began Moleskine distribution in the rest of Asia. Presumably based on the literary and cultural heritage of the Moleskine notebooks are bookshops and design stores throughout the main sales channel.

According to an article in the International Herald Tribune, the small staff of the company could not meet the demand in 2006. In August 2006, bought the French investment fund Société Générale Modo & Modo SpA and began to invest in the expansion. The company's name was changed to " Moleskine Srl ".

According to an article in the Financial Times Germany in July 2012 Moleskine notebooks are currently sold in 95 countries in 22,000 stores.

Moleskine is since the end of 2012 a joint stock company ( Società per azioni, short SpA) and was taken on April 3, 2013 on the Milan Stock Exchange.

Moleskine production

Moleskine products are designed in Italy. Most of them are printed, assembled and sewn in China. Since 2008, large-sized ruffles, Cahiers, folios and hard-cover collections are produced in Turkey. The watercolor paper is delivered by a French, specialized manufacturers.

Moleskine notebooks are made from chlorine-free paper. Only the paper for the Foliantenkollektion has been certified by the Forest Stewardship Council (FSC). Each Moleskine notebook is enclosed in the back folding pocket a small booklet that tells the story of Moleskine in different languages.

Marketing

Mid-1990s, the company staged a clever marketing tale with a mystical origin legend full of references to legendary artists and intellectuals. A few years later confessed to the chief developer in an interview with the Süddeutsche Zeitung, the beginning of the marketing of the product with the new creation: " [ At that time ... ] have [ we ] created the object itself, the best features of famous notebooks. "

Communities

Moleskine is supported as a brand indirectly through numerous communities who write in Moleskine notebooks, sketch, paint and draw. These communities often trade in blogs ( nine blogs worldwide ), social networks or photo-and video platforms decorated pages with each other and grow independently of the company.

Pronunciations

Moleskine has no official pronunciation because it " is brand name without a specific national identity " to a. The Italian pronunciation is [ ˌ mɔleskine ].