Mr. Clean

Mr. Clean is an advertising character and brand of the company Procter & Gamble for household cleaning. The brand for their incurred already in the 1960s, advertising slogans is known as " Mr. Clean dissolves in the home each dull grime covering ...", later changed at the same melody to " Mr. Clean looks so clean that you can reflect it," but also their creativity in the development of other slogans such as " Mr. Clean, new freshness " and many others.

History

In Germany Meister Proper saw the world in 1967. The advertising character but was already developed in 1957 by advertising agency Tatham -Laird & Kudner from Chicago under the name of Mr. Clean.

Sales of the product outperformed 1971, the competing products Ajax, Dor and Imi - Five years later, the all-purpose cleaner also appeared as a scouring agent. New product characteristics such as the citrus - force ( 1979), dosing and refill (1989 ) and vinegar - force ( 1990) followed.

Since 1992, Mr. Clean is available as a bathroom cleaner, Mr. Clean 1993 Ultra was placed on the shelves. More fragrances (1998) and moist, antibacterial all purpose wipes for quick in-between cleaning in the household ( 1999) supplemented the product range. In 2003, Procter & Gamble brought under the brand Mr. Clean detergent on the German market. Followed a year later, the dirt.

Two new fresh scents of Febreze received the all-purpose cleaner in 2011: Spring Awakening and rose petal. At the present range of the brand include all-purpose cleaners, bathroom cleaners, kitchen cleaners (fat dirt cleaner ), toilet blocks ( with Ambi Pur ) and eraser.

Others

Especially in the 90's created a cult of Mr. Clean. Not only that Wigald Boning interviewed him at RTL Saturday night and two Frankfurt techno DJs produced three Champions Proper - Singles 1993 was even designed a Mr. Clean - fashion collection, sold by the 1993 autumn-winter season almost 10,000 parts were. In a television commercial from 2007, the British pop duo Right Said Fred stepped on.