Lists of advertising characters

An advertising character is a fictional person or a fictional character that presents as part of a promotional campaign for advertising goods, services and brands by this personalized and connects with actions, emotions, or both.

The spectrum of advertising figures ranging from simple avatars via so-called testimonials to figures, where an individual history is written, within which they operate and so communicate the advertising message. The advertising figure is labeled as a rule with attributes, which are dependent on the defined advertising goals. As an essential condition for the success of an advertising character in terms of brand loyalty of customers and market exploitation of her advertiser whose suitability is considered as a popular figure.

From people played characters

  • Antje has been used since 1961 to link Dutch cheese with the image of a typical Dutch.
  • Mr. ( Günter ) emperor was represented by the Hamburg -Mannheimer since 1972 by various actors as their sales representatives: 1972-1990 by Günther vulture man, from 1990 to 1996 by Franz Michael Schwarzmann, 1996 by Nick Wilder.
  • Johanna King reached its greatest popularity when she dungarees and plaid shirt explained the advantages of Ariel in the role of Clementine.
  • Xenia Katzenstein as a woman (Karin ) Summer 1974-1985 promised any celebration through their coffee from Jacobs to save.
  • The American Dental E. James Best as Dr. Best made ​​since 1988 for toothbrushes advertising.
  • From 1966 to 1992, the American actress January Miner said when Aunt Tilly Palmolive: "They just bathe your hands in it. ".
  • Alm -Uncle ( Milka )
  • Günter Euringer (children's chocolate)
  • Marlboro Man
  • Uncle Dittmeyer ( Valensina )
  • Ronald McDonald (McDonald's)
  • Segata Sanshiro ( Sega )
  • Melitta man
  • Kati touting the fruit yogurt brand Froop the dairy Alois Müller
  • Mr. Angelo ( Nescafé )

Cartoons, comics and fantasy figures

  • Axel fresh milk
  • Berry of Plantagenbär ( Kaba )
  • Camel Camel and Joe Camel
  • Duracellhase
  • Esso Tiger
  • Flat Eric ( Mr. Oizo )
  • HB- male
  • Hustinetten Bear
  • Joe & Sally
  • Lurchi ( Salamander )
  • Purple Cow ( Milka )
  • Mainzelmännchen ( ZDF)
  • Michelin Man
  • Nipper
  • Robert T -Online
  • Trial Dog ( C & A)

More figures can be found in promotional comics.

Advertising campaign Avatar (computing) Property (philosophy) Ariel (detergent) Jan Miner Colgate-Palmolive Duracell Bunny Bibendum
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