Marlboro Man

The Marlboro Man ( Germanized also Marlboro Man ) is a fictional advertising character of the cigarette brand Marlboro. He is, among other fictitious brand mascots such as Ronald McDonald, the world's best-known advertising figures.

History

The concept and the idea of ​​advertising in which one or more cowboys in the wild do their duty and carry nothing except a cigarette with him, was developed in 1954 by Leo Burnett. The advertising figure is intended to give the spots masculinity, strength and an independent lifestyle and at the same time encourage the viewer to purchase Marlboro cigarettes.

Actor

The cast of the Marlboro Man, who represented him on posters and in TV commercials, or movies biasing, were, among others Charly Conerly ( quarterback of the New York Giants ), where the first Marlboro Man was, but also actors and models such as Brad Johnson or Darrel Winfield. The most famous performer was probably Wayne McLaren, who played this character in 1976 in an advertising campaign. After many years and a heavy smoker, he died in 1992 at the age of 51 years to lung cancer. As early as 1987 Starring David Millar had died of emphysema. Died in 1995, the actor and Marlboro Man David McLean from the effects of smoking. Eric Lawson, Actor ads in 1978-1981, died on January 10, 2014 at the age of 72 years with COPD.

The figure of the " Marlboro Man" is, over the years with changing actors, today still the main character of Marlboro commercials, which may be shown in Germany only in cinemas now.

Reviews and parodies

The figure of the " Marlboro Man" was and is parodied countless times because of their stereotypical and exaggerated macho appearance in the course of history. Also, it was and is a target of political criticism, especially by World Health Organizations. This criticizes in particular, that the figure of the Marlboro Man especially teenagers incorrect values ​​of masculinity and " coolness" and conveys the way verleite to increased cigarette consumption.