Ned Herrmann

William Edward " Ned " Herrmann ( * 1922, † December 24, 1999 ) is known for his research in the field of creative thinking and the development of the four - quadrant model of the brain.

Life

At Cornell University, he studied physics and music. In 1970 he became head of the Manager Training of General Electric. His main task was to make the training program again, to keep the productivity, motivation and creativity of the individual maintain or increase.

Ned Herrmann developed with his four-quadrant model of the brain a modern theory of types on the basis of neuroscience. With this model, he explored the different thinking styles of trial subscriber agents systematically. He found four main directions of thinking styles: analytical - organizationally - emotionally - visionary. With the support of General Electric, he developed on this basis the test Herrmann Brain Dominance Instrument ( HBDI ), which is used to assess personalities and cooperation training. Herrmann founded after retiring from General Electric, the Herrmann International Institute, which specializes using the test in consulting to individuals and organizations.

Herrmann's contribution to brain research earned him worldwide recognition. In 1992 he received the Distinguished Contribution to Human Resource Development Award from ASTD. He was elected president of the American Creativity Association 1993. In May 1995, awarded an honorary doctorate at the University of Alaska Fairbanks.

Works

• The whole-brain concept for managers: Which Quadrant dominates and your organization? Ueberreuter: Vienna 1997, ISBN 3-7064-0282-3
• Creativity and competence. The unique brain. With the original questionnaire. Paidia Publisher: Fulda, 1991, ISBN 3-89459-008-4
• Creative Brain. Brain Books: Lake Lure ( NC), 1989, ISBN 978-0944850015