Netto (store)
Net is a European discount Dansk Supermarked A / S, represented in Germany by the supermarket NET GmbH.
- 3.1 Denmark
- 3.2 United Kingdom
- 3.3 Poland
- 3.4 Sweden
Company History
The first net market was opened in 1981 in Copenhagen, in response to the market entry of German discounter Aldi in Denmark. The entry of the net in Germany and the UK took place in 1990, In 1995, Dansk Supermarked the ED transactions by Carrefour. 1995 also saw the expansion of net in Poland, and seven years later opened the first store in Sweden.
The distinguishing feature of the company, a black Scottish Terrier, was designed by the Danish advertising executive Peter Hiort ( 1940-2013 ).
Net Germany
History
Corporate management and employees
The company's headquarters is located in Stavenhagen, Mecklenburg- Vorpommern. Managing Director of Net Supermarket GmbH is Møberg Morten Nielsen, Margit Kühn replaced on 2 November 2009 and previously was managing director of Net England.
2006, the discounter began its expansion in Schleswig- Holstein and opened there on April 3 in Elmshorn its first store. In September 2008, a total of 272 stores, including nine operated in Schleswig -Holstein. In the coming years a year were added about 25 new markets. The expansion in Saxony -Anhalt rested until 2007, as it came & Co. OHG for confrontation with the Netto Marken- Discount GmbH in this field. Through the acquisition of some Kondimärkte in 2007 by Netto Marken-Discount an existing agreement between the two companies to date has been violated. By converting many Plus stores in net Marken-Discount branches, this eventually spread throughout the country. In response, the net has driven its expansion activities in Hamburg, Lower Saxony, Saxony, Saxony -Anhalt and Thuringia. On 22 May 2008, the first store opened in Lower Saxony. Net opened the branch in Grömitz on 20 August 2009 the 300th market in Germany. On 11 August 2010 the first and only net market was opened in Hamburg. The expansion activities will be scaled back significantly in the coming years. The company focuses on improving the conditions of its existing stores and new buildings as replacement of existing stores.
Business Model
In a net market there is next to a food discounter typical offer from the non-food area ( " Non-Food "). The food share is 95%. Due to the priority distribution in East Germany, many East German and regional products are in the range, for example, most drinks in Dargun (Mecklenburg- Vorpommern) of the resident Darguner brewery ( a wholly owned subsidiary of the Danish Harboes Bryggeri ), as well as in Calvörde (Saxony- made Anhalt) of the Emig GmbH. The duration range includes more than 900 products, including many private labels, but also many brand products. This is complemented by actions on Monday and Thursday. In 2005, the Saturday was declared as the third day of action, but now abandoned.
End of July 2006, the company held for the first time the net market days.