Newspaper of record
As a leading media individual media are referred to in the journalism and media studies, which " plays the main role in the constitution of social communication and public," pronounced.
Examples of key media
- Middle Ages and Early Modern Times: pamphlet
- From 16th century book
- From the 19th century: newspaper
- From the mid 1930s until the end of the 1950s: Radio
- From the 1960s: Television
- Since the turn of the 20th century to the 21st century: television, Internet
Term " leading medium " for individual media services
The term is used for individual media products, which have a particularly strong influence on public opinion and on other mass media. This meaning was coined by the media scholar Jürgen Wilke in 1999, which initially referred him to title the printed press and as criteria heranzog among other things, what media are frequently consulted by journalists in researching. Based on these considerations Wilke determined from a 1993 survey conducted among German journalists, the press titles most frequently used. Therefore used between one third and two thirds of all journalists ( in descending order of frequency of mention):
- The mirror
- Süddeutsche Zeitung
- Frankfurter Allgemeine Zeitung
- The time
- Neue Zürcher Zeitung
The International Herald Tribune picked this meaning, and used " leading medium " as Germanism, when she asked for the " German leading medium ". She pulled - either in conjunction with the associated Internet pages - four newspapers and magazines for this position are:
- The mirror
- Frankfurter Allgemeine Zeitung
- Süddeutsche Zeitung
- The time
Intermedia agenda-setting effects
In his dissertation Frank Siebel has worked out that quality newspapers represent key media for other newspapers and television. " The newspapers are to a large extent able to trigger inter-media agenda-setting effects, they are key media to other media, including the TV. You a high influence on opinion leaders will also conceded the importance of their articles and commentary is enormous. " " The thesis of the sole omnipotence of TVs thus goes past the reality. Explanations of modern political communication that rely solely on the role of TVs, are insufficient. "