No frills

The no-frills concept is a term from the economy and describes a measure to reduce costs in business. No frills (English) roughly means no frills, that is, by eliminating non-essential parts of a good or service, the cost of the manufacturer can be reduced such that the sale prices compared to comparable offers are significantly lower.

Originally, the concept mainly of supermarkets has been implemented. Later, low cost airlines ( low cost carrier ) and various mobile discounter followed this model.

Airlines

With the no-frills concept to achieve the low-cost airlines to offer lower prices than the traditional airlines.

For passengers are visible in comparison with the conventional line of flight or charter flight, for example, that newspapers, meals and drinks are not free, but available for a fee.

Other cost-cutting measures are the use of less central airports, the renunciation of Connecting and exclusive direct sales via the Internet. Decisive are mainly internal operating no-frills concepts such as the non-existent connection to IATA and BSP and the optimized routes and vehicle scheduling and thus a possible intensive yield management.

Since airlines implement different elements of the no-frills concept to varying degrees, today it is often difficult to make a clear assignment of an airline in the category of no-frills carriers.

Carrier

Since 2004, more and more mobile discounters entering the market. They are usually set up by major mobile companies Contractors that also use their mobile networks. Unlike traditional mobile operators, the process takes place exclusively via the Internet and telephone, there is no subsidized phones, no affiliates or distributors. The fee structure is deliberately kept simple, there are only a price per minute to all networks, anytime. However, roaming, 0190/0900-Service-Nummern and special services are often expensive.

Supermarkets

In supermarkets, the no-frills concept is in discount stores with a reduced range of goods and rather sparse furnishings. The goods are often sold directly from the pallet. Furthermore, it refers to products without expensive packaging. Thus, the own brand of the former supermarket chain Kwik Save was called " No frills ".

Hotels

No- frills hotels try omitting costly details, partly in labor-intensive sectors, to offer customers an inexpensive, yet reasonably comfortable night. Examples are the B & B Hotels in France, the MotelOne group from Germany or the ibis budget brand of the French group Accor. Can be saved in the following areas:

  • On the mini - bar in the room is omitted. Drinks are available from vending machines in the foyer.
  • Breakfast is served in the form of self-service and is not often included in the price.
  • Access to the room with the numerical code.
  • No room, parking or baggage service.
  • Product Policy
  • Pricing policy
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