Nostalgie

Nostalgia (formerly Radio Nostalgie ) is a belonging to the group of private French NRJ radio station, which was founded in 1983 by Pierre Alberti in Lyon and mainly plays music from the 1960s to the 1980s.

History

Pierre Alberti founded in 1983 by Radio Nostalgie the money he had earned through the sale of its previously established some years owned Radio Contact. Many Personalities and Journalists go with him from Radio Contact to Radio Nostalgie.

From 1985 to build Alberti from its reception area and reached Paris in 1986. In 1989, the station is 51 % to Radio Monte Carlo, and the remaining 49 % Alberti shares with other shareholders. Radio Nostalgie reached at this time 5% market share among French listeners and has, in comparison to the start of transmission, a significantly tapered audience. At the same time captures nostalgia to broadcast its programs abroad and now sends to Belgium, Moscow and Portugal. Later, the sender increases its transmission range even with Eastern Europe, the Balearic Islands, and America, in the 2nd millennium, in parts of Africa.

By sending more current music and the setting of known presenters such as Pierre Bellemare, Georges Beller, Lio and Pierre Galibert nostalgia tried in 1997 to rejuvenate his audience further. As a result of these measures, however, decreases the market share.

2001 Radio Monte Carlo Radio bought together with nostalgia of the NRJ Group. Since the Radio Board Conseil supérieur de l' audiovisual ( CSA) approved the purchase, there were strong protests from local, independent radio stations, as NRJ now holds with Chérie FM, Rire et Chansons and nostalgia throughout France a monopoly. The CSA then cuts the transmission area of some small to NRJ corresponding sender.

As with Chérie FM NRJ already has a station for the so-called " young old", the target group of nostalgia is strongly shifted to the rear. The channel focuses more on the music from 2001 to the 1960s and 1970s and dismisses many of the presenters, as more music should be played. Although the target group makes up only 6 % of the French radio listeners, nostalgia soon reached 8%.

Today, nostalgia is broadcast in all the major cities in France as well as in some rural areas via VHF. All programs are produced in Paris, where the transmitted advertising, weather and announcements, on which frequencies nostalgia is to be received in each city, vary regionally.