One Percent for the Planet

One Percent for the Planet ( German: One percent for the planet ) is an international association of companies that have committed themselves to leave a percentage of their sales benefit the environment.

The motto of the company founded in 2002 network reads: "Use market forces to drive positive environmental change by inspiring companies to give. " ( German: . Effect with market forces positive environmental change by companies will be inspired to donate ) The idea of ​​establishing the non-profit organization comes from the owners of the clothing company Patagonia, Yvon Chouinard, and Craig Mathews. Patagonia donates since its founding in 1985, a percentage of sales or 10 percent of the profit for environmental purposes, whichever is the greater sum.

As of spring 2008, more than 850 companies are members of the campaign. They have done so far and rising $ 30 million dollars in donations. Finally, the annual donations of members was 12 million dollars. Donations can go to one of more than 1,500 environmental organizations, which were previously classified by the campaign as reputable.