Pabst Blue Ribbon

Pabst Blue Ribbon is a brand of beer company Pabst Brewing Company. It is sold on the North American market since 1882. The formerly independent companies from Milwaukee, Wisconsin, USA, was bought by the G. Heileman Co. San Antonio. PBR reputation as a worker beer in the United States, but is now increasingly applicable to the fashionable drink. PBR is famous for the slogan " PBR me ASAP ."

As a result, The Trouble with Proll Trash the series South Park, the brand is represented as a typical drink of the so-called " White Trash ", which possess an aggression -enhancing effect.