Page layout

As the layout (literally. , The Laid, English for " plan, design, plant," mutatis mutandis " design " translate; older prints or manuscripts is also the French term mise en page, literally, placing on one side ' used ) refers to the detailed visualization of a mental image in the sense of an actual draft, usually that of a printed matter. The visualization conveys the designer and the client an idea of ​​the shape of the later version, it serves as a binding decision basis for the further execution. It can also fill or dummy text may be used which does not correspond to the original later.

Areas of application

Due to the fixed layout in the striking design elements of the concept has been applied in recent years to include the specific overall appearance of media products that are repeated or updated, such as magazines, radio shows, brochures, websites. Designed to print media ( books, pictures, catalogs, brochures, etc.), television programs or websites. The provisions of this can vary and often depend on the respective industry.

Layout in the media

A professional layout consists of all abstract elements with defined properties, but is initially no content. While the layout for a single printed matter are only created as unique, can be used in periodicals and series on standardized layout templates. Due to the almost exclusive production of layouts on the computer, the layout guidelines can be fixed in the form of digital style templates to unify and simplify the design regardless of the location or the number of the implementing graphic designer. Layouts are often created in large companies to the clientele to gain an identical and original appearance. Main aim is to portray the character of its own and the company's philosophy reflect (Corporate Design).

Are defined in printing products tend to be:

• The format,
• The type area for text and picture arrangement and
• The font (size, type ) for headlines and body copy (typography ).
• The white space ( placement, spacing, images sizes)
• Ratio of text to image

In addition, a color scheme and spectrum is retained, which refers to the colors of fonts, backgrounds, graphic elements such as information boxes, but also of color illustrations.

Basis for preparation of a layout

Especially in the field of advertising ( even with posters and brochures ) a visual language is specified in the design of a layout that is to increase the recognition value of a brand or product. In such a complex, master-planned layouts is the mixture between constants and variables critical to the long-term success: The constants are set to impose a fixed frame variable content, without having to reduce their effects or prevent a further development of the design.

The basic element of design is the format; the downstream sub-elements are called layouts. Among them

• Headline
• Short Article
• Corner screamer
• Bouncing (mostly short article on the footer )
• Essays and
• Traffic announcements, etc.

For the individual sub-elements turn a layout is designed and divided into sub-elements:

• Heading,
• Body text,
• Box,
• Jingle etc.

Format and layout as well as its sub-elements act as " containers " for the later introduced there content. A layout has proven to be aesthetically pleasing, useful and efficient in terms of design effort and information content, its basic concept is never or only in cases changed the rule in which modernized sustained successful format and contemporary style to be adjusted.

The strict adherence to format and layout requirements serves both the corporate identity of a media product, on the other hand provides an important guide for the recipient in the information available for the media product dar.

Music and Film

In the music industry it is called a layout when a musical work is still available in an unfinished, outlined version. The layout is not final yet in its instrumentation and compositional and usually serves clients as a preview.

In film production layouts are used for example in order to " test the image " scores, that is, to check if image and music fit together.

Electronics

In electronics, the interconnect arrangement ( PCB layout ) is on a circuit board also called layout. In microelectronics layout means an ( editable ) graphical representation of an electronic circuit in the related actual geometrical conditions on the chip close the form.

Business management

Economically layout is the name given to the internal site planning and shows the spatial arrangement of opportunities for, among other machines within an establishment on (layout planning, see for instance Domschke and Drexl 1996).

Graph Theory

In graph theory, the layout refers to the arrangement of nodes and edges in the visualization of a graph. In addition to free-form layout automatically generated exist ( calculated and drawn according to specified rules ) layouts.