Paul Ricard

Paul Ricard ( born July 9, 1909 in Marseille, † 7 November 1997) was a French businessman and founder of the company, which in 1975 merged with its competitor Pernod. For this merger of the Pernod Ricard Pastiskonzern emerged.

Life

The inquisitive and mischievous -like son of a wine merchant showed an early interest in visual and performing arts, especially painting and theater. As a teenager, he began experimenting in a small, improvised in his father's house lab with an alembic to find a recipe for the preparation of pastis, the typical southern French Anisspirituose. After the production and sale of high-proof absinthe on March 16, 1915, the pressure of the wine producers and the assertion that its consumption would quickly tremens lead to delirium, into a state of mental derangement, and was the origin of criminal activities had been prohibited by law, presented more than one company under the name " Pastis " and the brand name " La Cressonnee ", " Tommysette ", " amourette ", " Berger " and the Pernod from 1922 for sale shared so-called " anisette " her. However, this remained far behind the aromatic intensity of absinthe that moved the young Ricard to his experiments with the declared goal to make his pastis to the most popular and most appreciated by consumers drink this kind. He gave special attention to the dosage the typical aniseed taste, which he achieved through carefully selected ingredients, mainly anise and fennel and the addition of licorice.

When the sale of 40 percent Anisgetränken was permitted by decree on April 7, 1932 Paul Ricard could start with his long original recipe developed his own company. The ambitious self-made man who has to prevail in Marseille against strong competition, pulls itself through the bistros and cafes to launch the fashion of the long-drink beverages and distribute the typical, self-designed yellow water vessel whose spout holds back the ice cube. The templates for the advertising space on the company's vans he distinguished himself

In the first eight months succeeded Ricard to sell 250,000 bottles alone in Marseille. In 1936 he conquered Lyon and - after 1938 by decree an increase in the alcohol content of Pastis to 45% was approved - in 1938, the capital, Paris. In the same year he introduces his mark in Spain, Italy and North Africa.

1970 was Paul Ricard in Provence the Circuit Paul Ricard build a race track, was held on the 1971-1990 14 times the Grand Prix of Formula 1.

Ricard was married. His son Patrick Ricard (1945-2012) followed him into the business succession at Pernod Ricard.

• Entrepreneurs (France)
• Entrepreneur ( 20th century)
• Born in 1909
• Died in 1997
• Man