Pepsi
Pepsi is the short form for " Pepsi -Cola ", a caffeinated soft drink of PepsiCo, Inc.. Pepsi is the main competitor to Coca -Cola. The German company is based in Neu-Isenburg/Hessen. The U.S. headquarters is located in Purchase, New York.
History
The Pepsi -Cola was developed in 1893 by pharmacist Caleb Bradham in New Bern, North Carolina. First, he named the drink based on its own behalf Brad 's Drink. On 28 August of the same year he changed the name to Pepsi Cola. The name goes back to the enzyme pepsin, with the health benefits of cola should be suggested. Following a different source of the name comes from the term for digestive problems, dyspepsia, back.
The company had a very checkered history, changed hands several times and was several times close to bankruptcy. The breakthrough came when we consistently established itself in the recession period of the 1930s as a cheap brand by offering the product at the same price as Coca Cola, but the double-size bottles and made known by a massive advertising campaign. From this period dates the radio advertising jingle "Pepsi Cola hits the spot, twelve full ounces, that's a lot. ! Twice as much for a nickel too - Pepsi Cola is the drink for you ", which became a popular tune (paraphrased: " Pepsi Cola tastes delicious, whole twelve ounces - that's a lot Twice as much, even for a. nickel ( = 5 U.S. cents ) - Pepsi Cola is the drink for you " ).
The typical Pepsi trademark is the resultant in 1962, so-called "Pepsi Globe". This logo has been used for decades and only modernized. However, a new trademark has been used since 2009. This is a variation of the well-known trademark. The typical white wave has been transformed into a smiley face. Also, now a different font and font will be used. If Pepsi for years written in capital letters, so Pepsi is now lowercase. The red-white- blue color scheme was kept. In Germany, the new logo has been introduced in 2010.
Product
As Ingredients Water, sugar, carbon dioxide, dye: caramel (E 150d ), citric acid ( E338 ), flavoring specified ( caffeine). According to the manufacturer, PepsiCo, Inc. are the three colors white, blue and red of the label for the national colors of the USA, the Pepsi wanted to support so in World War II. In addition, there is an altered form called Pepsi Ice. This drink has been around since 2007, only in the Czech Republic and there is the manufacturer of Pepsi with apple flavor.
In the early 1990s there was an alternative to the usual Pepsi products in addition " Crystal Pepsi ". This transparent drink contained no caffeine, sugar or colors or preservatives - with hardly altered taste. Production was discontinued soon. The product was only briefly in Germany, not offered in Switzerland for several years and in Austria.
Health
The Framingham Osteoporosis Study from 2006 raises the suspicion that a frequent intake of colas, but not other carbonated beverages, in women leads to a significant weakening of the bones. This is attributed by the creators of the study to the high proportion of phosphoric acid, which prevents the body in the absorption of calcium and promotes excretion of the mineral. Also, the caffeine contained in cola was brought in the past with osteoporosis associated. The study also revealed that the intake of caffeine-free cola less strongly affected in parts of the subjects on the mineral content of the bone.
One liter of Pepsi contains 110 grams of sugar. Pepsi is therefore a rich, easily digestible carbohydrate source. The consumption of Pepsi produced a rapid and sharp rise in blood sugar levels and thus becomes a source of energy to the formation of a white belly fat. At the same time the high sugar content has a negative effect on the oral flora, which leads to a benefit for the formation of caries.
Advertising
In the 1950s, then reached the summit of the cheap brand to an established product. The movie star Joan Crawford, the wife of the then Chairman Steele, acted as the driving force behind a large-scale advertising campaign. Also the design changed. It presented the drink in the form nicer way bottles with a colorful label paper. Now it was the reusable bottles competitor Coca -Cola, which had cheaper with the printed plain lettering and their often worn surface. Properly successfully Pepsi but was only in the late 1980s, when as part of a re-design of the brand with a running under the slogan " Project Blue " huge advertising campaign for which, among other things Cindy Crawford could be won, the leader was attacked (see Cola war). Pepsi -Cola was the first American cola drink, which was prepared and filled in the Soviet Union ( since 1973).