Permission Marketing

Under Permission Marketing refers to the advertising or shipping information, for example, usually in the form of e-mail messages, with the explicit permission ( Permission) of the customer. The term was first used in a book by Seth Godin in 1999.

A form of permission marketing newsletter are offering our clients an added value ( eg sector information ) and are usually offered on the company's website. Forms to request Product information is another form of this marketing concept. Even so-called call-back forms belong to this form of marketing.

Permission Marketing offers over conventional advertising (eg in magazines, television, etc.) the advertising company the opportunity to reach potential customers directly through personalized information. Consent ( " Permission" ) is required for e- mail and telephone canvassing, and since the Privacy Amendment 2008 now in principle to post advertising. Here, the legislature has, however, admitted many exceptions that make exceptions to the rule. Consent is according to § 28 paragraph 3 Federal Data Protection Act is not required for existing customers, data from generally accessible sources, B2B contacts, fundraising, and if the transmission or use is transparent for advertising purposes.