Phono-semantic matching
Phono -semantic approximation (PSA ) is a term in linguistics, which was introduced by Professor Ghil'ad Zuckerman of the University of Adelaide.
Definition
This refers to a cloaked borrowing in which a foreign word is matched with a phonetically and semantically similar pre-existing indigenous roots or such a word. Accordingly, PSA may alternatively be defined as the introduction of a neologism that preserves both the importance and the approximate sound of a parallel expression of QS ( source language source language) and already used for existent lexemes or roots of the ZS ( target language Target Language).
PSA reflects cultural and social interactions and often reveals the attempts of a culture to preserve their identity when faced with overwhelming foreign (ie American ) influences without having to close the same. In this new millennium, communication technologies make the ever-increasing contact between cultures and languages become easier. Under the influence of satellite television and the Internet, the mobility of the word reached an unprecedented extent.
Examples
For example, was the English word dubbing ( dt synchronization in film, television, etc. ) to דיבוב transformed dibúv on the way to the Israeli, the dibbūv added a new sememe to the already existing Hebrew דבוב, a word that etymologically not with dubbing related, but this is very similar in meaning and sound conveniently.
Benefits
Such mehrquellige neologisms is an ideal means of lexical enrichment of a language, as it conceals foreign language influence from future native speakers, ensuring the lexicographic acceptability of a newly formed term, no longer in use indigenous roots and words recycled ( for purists a bright joy) and the initial uptake of concept of those who speak or learn the language easier at that time.
PSA as a neglected universal phenomenon
The traditional classifications of borrowing ignore the phenomenon and divide them up into either substitution or importation, while PSA is the case both at the same time. However, PSA is widely used in two major language categories: