Poster stamp

Advertising stamps or advertising brands are figurative marks containing advertising motifs. The name is derived from the stamp on their character imitate them. In the format they resemble postage stamps, but they are often a bit larger. They are usually serrated, some have also a number of print and often appeared as a series. They feature a rubber coating, it also can not find rubberized specimens. The design and purpose is similar to collecting pictures or posters. They had the peak of its spread before the First World War. The origin of the brand dates back before 1900. "All companies, such as the Berlin Reklamemarke Center or the Graphic Institute Zerreis & Co in Nuremberg were dedicated to the manufacture of these small advertising medium. "

Topics

There was a lot of motives for the advertising brands. When directly issued by the Company copies can be found next to the motif very often the company name or the product name. The product itself is rarely printed, and if this should be the case, but often subtly pushed into the background. In most cases, subjects that have to do with the product little, for example, coat of arms, animals, landscapes, but also artistically designed, small format poster prints find. In the period around 1913, there are often military or military-historical motifs.

Importance of brand advertising for the advertising art

Although in the advertising art primarily of course the poster and the artistically designed photo collection should be mentioned in the second place, there are also some designed specifically for this special format of artists Advertising stamps. Mention may be made, for example, the advertising brands started by Ernst German - Dryden for Manoli or of Änne Koken for Bahlsen. Often, created by artists such as Lucian Bernhard Ludwig Hohl wine or Hansrudi Erdt posters were published unchanged or with minor changes in the format of the advertising brand.

The advertising brand as a collector's item

Collecting this brand is considered as a branch of Commemorative Labels or as a side area of philately. Most Advertising stamps were issued in blocks of several brands, but the serial numbers were rarely printed on the stamps, as is often the case for example with the picture cards. Due to the lack of serial numbers, it was impossible for the collector or at least very difficult after the separation of the blocks, a complete set of a series to collect, as was often known nor even the number of the associated brands. The trade offered for the collection of advertising brands scrapbooks, which often led, however due to the high number of available images and the difficult assignment to a colorful hodgepodge of mismatched brands.