Proactivity ( proactive adj ) is a neologism from the Latin ( Latin per, before, for '; activus Latin, active '; literally, ahead of acting ').

It denotes Initiativen action, as opposed to a wait- reactive and also includes a special affirmation of acting as an inner state. The foreign words Duden senses the word since the 3rd edition, 2003. In the Anglo -Saxon world, the term is much more widespread.

The concept

While activity does not necessarily have to be carefully planned ( eg in the form of blind activism ), sets the proactivity anticipative attitude and scenario-based considerations ahead.

"Pro" in the sense of 'before'

In German-speaking countries, the term proactivity in 1946 by Viktor E. Frankl was introduced in the psychological context. He called there the conscious control of their own behavior independent of external influences, by modifying the schema of stimulus and subsequent reaction is broken. Widely used, the term used by the self -discovery bestseller 7 Habits of Highly Effective People ( The Seven Habits Of Highly Effective People, 1989), the American writer Stephen R. Covey. The term is found beyond many in the economics literature or in the management literature, in German including among Christian Scholz, Human Resource Management, 1989, p 13 Scholz defined: " Proactivity means early action, even before the environment the company ( reactive ) measures forces "Later Scholz expands the notion in terms of a scenario technique ". [ ... ] early and differentiated Prepare at least two different environmental situations or conscious design of selected strategic facts in one direction [ ... ] " ( human Resource Management, 5th edition 2000).

For other authors of the so -understood concept loses its selectivity and refers to a situation which can also be generally translate the term planning. To understand about Wolfgang H. Staehle the concept of proactivity (see Management, 7th Edition 1994, p 575 ): Planning mean just the early Preparing to anticipated environmental constellations that takes the proactive claim for themselves.

"Pro" in the sense of, for '

The most commonly associated connotations of the prefix per is not the front -temporal relation between two events, but the partisan dazed for a particular opinion, viewpoint or interpretation. Consequently, proactivity is understood as a productive activity for the occurrence of the desired, as opposed to defense, the more destructive fight against undesirables.

Use in everyday language

The actual meaning of the term in everyday language depends heavily on the context. Often the term is used stereotyped and relatively empty of content, usually he will generally stand for positive thinking and decisive, energetic, confident battle action.

For some time, the adjective takes proactive again in Job, where the contracting personnel managers therefore usually mean the ability to take proactive action to identify and efficiently take advantage of opportunities to develop their own ideas to introduce and implement targeted and in decision-making situations to take initiave.

In advertising, the term occurs proactively or Proactiv, but in a more individualized and more body-related context of meaning. Here he plays, for example, on the use of probiotic cultures and is associative stand for preventive health and physical performance, in contrast to symptomatic treatment already been incurred diseases.