Product Placement (Album)

Product placement is a mix album by DJ Shadow and Cut Chemist. It is the style of Art turntablism.

Recording

DJ Shadow and Cut Chemist whip up for product placement from around 130 7 " singles together two tracks, each for about half an hour. For this, they used mainly songs from the genres of funk and soul, occasionally be heard, even rock and hip -hop. In addition, they added - in the spirit of the album title - some jingles added, of which extols the virtues of an about cooking with gas " gas is so hot. It's not on, when it's off We all cook better, when we're cookin ' with gas. "

Most of the songs that are included in the mix were originally recorded by lesser known artists. Some have been recorded but also by well-known musicians such as James Brown, Kool & The Gang, The Commodores, Melle Mel or LL Cool J.

Many songs only fragments are listening to, which also modified the two DJs and their turntables and mixers with various techniques such as scratching or Beatjuggling.

Publications

Product placement was first published by the label One29 Recordings on CD in 2001. This edition was limited to 6000 copies. In the following years, various bootlegs of the album were published; also on LP.

In addition to product placement albums Product Placement Breaks and Product Placement on Tour are released.

Predecessor and successor

Product placement is part of a series of four Mixalben who have published together DJ Shadow and Cut Chemist. Predecessor was Brain Freeze of 1999, was succeeded by The Hard Sell and The Hard Sell ( Encore ) from the years 2007 and 2008.

Reception

Product placement has received mostly positive reviews. The music database Allmusic performs it with four and a half out of five stars. And the music magazine New Musical Express awarded eight out of ten. In the local review states, inter alia: "Ouch. This plate is so cool that it hurts. "