Product Red

Originally written (PRODUCT ) RED - - Product Red is one of Bono ( lead singer of the band U2 ) and Bobby Shriver of DATA reasoned initiative of the organization, can sell product design versions of "Product Red" at the company. The product is on the one advertised with the word - picture mark and impresses the other hand, often by a red appearance. A portion of the gain that is achieved by these products, go to the Global Fund, an organization to fight AIDS, tuberculosis and malaria.

Participating companies

  • Apple: red iPod Nano, iPod Shuffle red, red iPod touch ( 5th generation), iPad Smart Cover Red, Red iPhone 4/4S Bumper, Red Smart Case ( for iPad 3rd generation), Red Leather Case ( for iPhone 5S), iTunes Card, Red Mac Pro
  • Emporio Armani: inter alia, sunglasses, watches, shirts, jewelry
  • Monster: Beats by Dr. Dre RED Edition Headphones
  • Gap: RED Collection
  • Motorola: VRAZR, SLVR announced
  • Microsoft: Windows Vista Ultimate (PRODUCT ) RED
  • Dell Red XPS Laptops and All-In- One Printer (PRODUCT ) RED Printer
  • Converse ( Product) Red, Special Edition of various shoe models
  • Special editions of the British newspaper The Independent
  • GIRL Skateboards Eric Koston Pro Skateboard Product Red 2008
  • Starbucks
  • Nike: eg jackets, footballs
  • Shazam: ( Shazam ) Red
  • Belvedere_Vodka: Belvedere RED

( RED) Wire

Part of the Product Red initiative is the December 1, 2008, ie on World AIDS Day, also founded by Bono online music magazine ( RED) Wire. The weekly magazine includes not only information and videos also two songs, including exclusive recordings by famous artists. Subscription price is a monthly membership fee (currently $ 5.00 or £ 4.00), half of which goes to the Global Fund and the other half to the artists and producers involved.

The Music Portal is currently in beta phase and is provisionally available only in the United States and the United Kingdom. To download and to represent the magazine Adobe AIR will be used.

Participating artists include U2, Jay -Z, The Killers, Elton John, REM, Sheryl Crow, Dixie Chicks, Bob Dylan, Coldplay and Kylie Minogue.

American Express Converse (shoe company) Shazam (service) Belvedere Vodka Jay Z R.E.M.
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