Pull technology

As a pull media media are referred to, in which the information flow is primarily controlled by the receiver. The term originally comes from the pull marketing where the various sales and promotional strategies as a push or pull marketing (of English. To pull, drag ) are referred to.

Unlike radio and television, the Internet and especially the World Wide Web, a pull- medium, because the surfer needs to call his chosen side in a conscious decision, he must therefore consider what he wants to know and specifically look for it. If he wants to visit this interesting site again, he can set a bookmark as a reminder, the page is not set before him again without fault of their own. Since this always requires a decision and own activity, is developed next to the push method, allowing the regular automated delivery of information on the Internet, however, go back to an original request of the surfer. Essential characteristic of the Internet is therefore the interactivity of communication. Interactivity in the sense that data can be retrieved upon individual request of a user out. Interactivity can only be achieved through terminals that transmit and receive units are alike in one.

Also, the interactive television Push proportion gradually goes back, according to the proportion of interactivity, which was implemented technologically.