Rachel Ashwell

Rachel Ashwell ( born October 30, 1959 in Cambridge, United Kingdom) is a British interior designer and protagonist of the famous Shabby Chic decor wit. It describes itself as an author, designer and businesswoman.

Influence

Since her childhood she had a close connection to second hand goods and flea markets. Her father was flying antiques dealer and her mother restored dolls and teddy bears. At age 16, she went from school. Instead of schooling they are to other entrepreneurs, like, have greatly influenced Anita Roddick (Body Shop) or Howard Schultz ( Starbucks).

Career

Prior to her entrepreneurial activities Rachel Ashwell worked as a stylist at a private television and at a photo shoot. In the early 1980s she emigrated to Santa Monica. Opened in 1989, Rachel Ashwell there their first shop. There she acted with originals from flea markets. At that time she founded the Shabby Chic brand.

Today, her company manufactures stylish furniture and accessories themselves. She pursues the principle to transfer the aesthetics of jeans on the interior. After Rachel Ashwell are the most important pieces for the Shabby Chic look " a chandelier, it is romantic and glamorous at the same time. A pastel vintage sofa with comfortable pillows and fresh cut flowers - a living thing with them immediately comes into the room " Today, it has in addition an online shop different stores!. There they sold their brands " Rachel Ashwell Shabby Chic Couture ", " Shabby Chic ", " Simply Shabby Chic " and " Treasures by Shabby Chic ". Can rachelashwellshabbychic.blogspot.com Under its English-language blog to track their activities on Shabby Chic.