Redken

( in D: Dusseldorf )

Redken (or Redken 5th Avenue NYC) is a US-based company for professional hair care with headquarters on 5th Avenue in New York City. The company belongs to L' Oréal S. A.

History

In 1960, the actress Paula Kent and the chemist Jheri Redding came together to develop professional hair care and styling products, and founded the company Redken. The name " Red Ken " consists of the first three letters of each together the last names of the two founders. In 1993, Redken from the Cosmair, Inc. was acquired, which is known under the name of L' Oréal USA today. In 2007 the company was included in the " Icons of the American Marketplace".

Products

The products from Redken guiding principle for a specific directive. The products are based on proteins and based on pH values ​​between 4.5 and 5.5. The treatment of the hair by proteins gave Redken awareness, especially through the patented " protein - moisture balance " concept. Redken is exclusively manufactures products for hair salon products and hair distribution.