Sarotti

Sarotti is a traditional German chocolate brand, which is owned by the Stollwerck since 1998 in Cologne, which was taken over in 2002 by the Barry Callebaut GmbH and sold to the Belgian group of companies barony 2011.

History

Heinrich Ludwig Neumann opened in 1852 in Berlin at Friedrichstrasse the " confectioner - commodities - action Felix & Sarotti " and sold mostly imported confections from Paris.

In 1881 Hugo Hoffmann took over the business. The pastry had been since 1868 a manufacturing operation " fine chocolates, fudge and fruit pies " and also supplied Neumann. He led after the acquisition facility and shop together in the Moor Street and sold the products from now on under the name Sarotti.

About the origin of the name, there is only speculation. This could have been the same name Pate a set of Neumann Italian confectioner. On the other hand, is reported also from a trip to Potsdam, where the name it should be for this class. But Count Algarotti, he tripped over his sonorous name in the paper, could have served as inspiration.

The company went so well that production in 1883 to larger premises ( Sarotti yards ) in the Belle- Alliance -Straße ( today Mehring Damm) had to pull and Paul Tiede boarding a partner in the two still operating under the name separated companies. The production plant was now called " Hoffmann & Tiede ," the business " Felix and Sarotti ".

The word mark Sarotti 1894 account. In the following years the company continued to expand. The number of employees increased from 162 to 1000 and the production was extended to the neighboring properties. In 1903 the " Sarotti chocolates and cocoa Aktiengesellschaft ".

The two entrepreneurs have died in the years 1911 and 1912. Hugo Hoffmann's son Max took over the management. 1913, the new production facility in Tempelhof opened with about 2000 employees. During the First World War, the production decreased, the number of employees fell by half.

1918, the year of the 50th anniversary, dipped the Mohr as a brand character for the first time, on packaging in the form of three carrots with tray. It was probably an allusion to it that there was company based in the Moor Road. Two years later, the graphic designer Julius Gipkens was tasked to develop a new corporate logo. The Sarotti Mohr was born and in 1922 was entered in the trademark register.

The range of products ranging from fine chocolates, pralines, chocolate, marzipan and fondant products up to liqueurs. 1929 took over the Swiss company Nestlé, the majority of the Sarotti AG.

In the 1960s, the Sarotti Mohr was through television spots into a popular advertising figure with which the mark relates to today. The seat of the Sarotti AG was in Hattersheim. In 1998, Nestlé divested Sarotti, and Stollwerck took over the traditional brand that is known, however only on the German market.

The Sarotti Mohr was often criticized, as many in the figure of the Servant saw racial stereotypes. 2004, all products have therefore been extensively redesigned, the Sarotti Mohr gave way to the " Sarotti - Mage of the senses". Instead of a tray in hand, the figure raises a golden crescent moon star in the air, also the magician has a golden skin color.

In July 2011 Stollwerck was sold (with the brand Sarotti ) to the Belgian Sweet Products Confectionery Manufacturer / barony.

• See also for today protected as an industrial monument production facility in Berlin- Tempelhof: Parts Street