Shopping list

A shopping list is a before shopping prepared as a reminder list of things that a consumer wants to buy. He is particularly suitable for products of everyday necessities application that can be bought in grocery stores, drugstores or supermarkets.

Types

The shape of the shopping list ranges from simple, hand- described piece of paper from paper to software products for mobile electronic devices.

Shopping List will be placed either directly before shopping or gradually added as soon as a need in the household is detected. They can be broken down by product groups or list the gewünscheten products without further subdivision. If several persons of a household supplement the shopping list, he can often be found at a fixed location, fixed with a magnet on the refrigerator for example. In that case, on the List instead of a written communication, so that it acts as a kind of wish list.

Influence on consumer buying behavior

Studies from North America show that there use about 40% to 70 % of shoppers shopping list. In the Netherlands, the rate in 2009 was approximately 75 %. About 80 % of the listed products to consumers bought a really. However, listed on the shopping list products accounted for only 40 % of the actual purchases. The behavior of consumers with and without a shopping list differs significantly: shoppers with shopping lists give average for their purchases substantially less.

The use of shopping lists may correlate with personality traits. It can be identified through demographic differences, whereby consumers with shopping lists are often female than those without, consumers without shopping list are often childless than those with a shopping list.

The shopping with shopping list is often recommended obese people. Whether these behavioral recommendation is effective for them, however, is controversial. Even people with shopping addiction or over-indebted households is recommended strictly by shopping shopping list.

Psychology

The task to memorize a shopping list, is used as an experiment in psychology, such as the study of cognitive distortion.

History

Shopping lists on wax tablets are obtained already from Roman antiquity.

Collect

Discarded shopping list are also collected to give an ethnographic interest or the interest in curiosities may predominate. A well-known collector of TV presenter Wigald Boning, who has written a book about shopping list.