Smarties

Smarties is a brand name under which Nestlé produces colorful, coated with sugar chocolate beans. The lens-shaped dragees of about one centimeter in diameter made ​​of chocolate and have a slightly harder, colorful coating. In Germany smarties has a brand awareness of almost 100%.

History

Smarties are mainly a European product. And 1937 for the first time in the UK, they came about 25 years later in West Germany, France, Italy, the Netherlands and Belgium on the market. The British manufacturer Rowntree 's was founded in 1988 acquired by Nestlé, the German Rowntree MacIntosh GmbH with its plant in Hamburg -Wandsbek a year later. Shortly after the product has been marketed as " Nestlé Smarties ". In 1989, the light brown color of the coating was replaced by blue. Since the end of 2006, no artificial dyes be used for the sheath.

Product

Before 1998 Smarties were sold at normal size in "giant rolls " normal rolls and mini packs. Since 1998, small coated tablets are sold in the mini packs, which have only one-third of its normal size. There are also Fruity Smarties (similar to the fruit dragees Skittles ), which were initially sold in huge rolls and were filled with a fruit jelly. There is this version also packed with gummy bears in boxes. Also orange Smarties with orange flavor are produced for the English market.

In the U.S. Smarties under fruit candy Ce De Candy understood the company, have the concave shape and do not contain chocolate. Outside the U.S., this product of Ce De Candy is marketed as a Rockets.

In Germany, under the Smarties sung by children's voices slogan " Lots and lots of colorful Smarties " are advertised on television, for example.

A competing product to the Smarties, M & M's, which are marketed by Nestlé competitor Mars Inc..

Nestlé Smarties Book Prize

The donated by the manufacturer Nestlé Smarties Book Prize was a literary prize for children's books of 1985 - has been awarded annually in 2007.