Strauss (company)
Strauss Group Ltd.. (Hebrew: שטראוס ) formerly Strauss- Elite ( Hebrew: שטראוס עלית ).
History
Strauss was in the 1930s, founded as a commercial dairy of Richard and Hilda Strauss, German - Jewish immigrants from Nieder-Olm, who had moved in the time of the British Mandate in Palestine after Nahariya. At the beginning of the dairy business was not successful enough that they began with the production of cheese. In the 1950s, Strauss grew and began production of ice with about 50 employees at its factory in Nahariya. After Groupe Danone in 1969 acquired part ownership, advanced Strauss ice production to the production of pudding and other individually packaged dairy desserts, one of which were the most popular " Dani " and about 15 years later "Milky ". In 1975, Michael Strauss, son of the founders, the company's CEO. In 1995 the company went into the prepared salads business. The Strauss hummus brand " Achla " became very popular in Israel. In 1997, the company bought 50 % of the ownership of the dairy Yotvata. In the same year Strauss acquired elite and grown to over 7000 employees and a U.S. $ 1 billion / year in sales (although the formal merger of the two companies took place only in 2004 ). In 2001 Ofra Strauss was, Michaels daughter, CEO of the company. Strauss was designated in 2004 by the Israeli Antitrust Authority as a monopolist, a status which aims essentially on limiting the company under state control, and be able to change the price of its products to protect consumers and smaller competitors.
History of Elite
Eliyahu Fromenchenko (also spelled Fromchenko ), a Russian Jew, with his family launched a candy business in 1918 after preparing sweets into his kitchen to Hause.Flucht against the economic and political chaos, the rise of communism in the Soviet Union followed, he moved to Latvia and founded a new company, Laima, Riga. In 1933, after the Nazis came to power, Fromenchenko Laima sold and emigrated to Palestine, have property in Ramat Gan and opened Elite. Production began in the spring of 1934 with the first product reaching the shops in time for Passover. The most popular brand was shokolad Para ( cow chocolate), whose name came from the picture of the cow on the packaging. As the company grew, factories were opened in Safed and Nazareth Illit. In 1958, launched Israel's first elite coffee company. Among the most important competition for both chocolate and coffee was dear, which it bought in March 1970. Been The Israeli snack market, the traditional split of elite in the candy market and Osem in the salt market. In 1991, Elite decided to expand by entering the salty snack market by establishing a new factory in Sderot and specially produced " Shush ', a copy of Bamba snack made of the most popular snack in Israel by Osem. Elite was the local license start of Frito -Lay products, producing the best-selling brand " Tapuchips ". Later Elite selling coffee outside of Israel, especially in Europe and South America. initiative, Café began 3 Corações not achieve their goals, but it signaled Elite as an international company. Similar to Strauss, Elite was also labeled a monopoly by the Israel antitrust Authority, in case the Elite instant coffee, black coffee and chocolate fields. during 2006 Elite paid NIS 5 million in the country, without admitting to these allegations.
History since the merger
Strauss and Elite in 2004 under the name " Strauss- Elite " merged. In 2007 they renamed the entire company to Strauss. Strauss Ice Cream is not included in the Strauss Group 's portfolio and has remained in private hands, with 51 % of the company owned by Unilever, and 49 % by the Strauss family owned. Marketed under Unilever ice Strauss "Heart of fire " in Israel and North America (the latter as a concession to the brand Kosher certification and the considerable observant Jewish market in the U.S. and Canada).
For more information
The company supplies Israel, Brazil, North America, Central and Eastern Europe and Russia. Strauss- Elite is the largest coffee company in Central and Eastern Europe. For firms daughter heard the chocolate cafe chain Max Brenner, with offices in Australia, Israel, United States, Philippines and Singapore.