Sugus

Sugus is the name of a Swiss chewy. In the meantime, however, the rights belong to the U.S. confectionery producers Wrigley.

History

As 1929 consumer goods such as coffee and cocoa were rare and almost prohibitive, the director of Neuchâtel Suchard chocolate factory for alternatives sought. He found what he was in Krakow, where the Polish branch of the company produced a juicy chewy under license. The director acquired the license for Switzerland, convinced the Board of Directors and in 1931 the product was launched on the Swiss market.

No 15 years later the sweets were already exported to South America, Africa and Asia since 1960 with great success, in other European countries.

Flavors

Today, there are Sugus in the following flavors: lemon, pineapple, orange, and strawberry. The latter sparked the beginning of the 1990s, from the taste of raspberry. Meanwhile, there are also a sugar-free variant. New features since October 15, 2007, the flavors apple, cherry, peach and pear - under the name " tree fruit" - on the market. " Fruity Moments" is the latest Sugus variant in tropical flavors, mango, papaya, passion fruit and coconut: In the middle is a fruity paste.

Popularity

In Switzerland, approximately 350,000 Sugus be consumed daily. Sugus is now one of the most successful brands in Switzerland. In Germany Sugus was sold in the 1970s and 1980s, the distribution was discontinued for unknown reasons.

The square badge of the Swiss army used until 2004 were colloquially called Sugus.